Award-winning Case Study For City of Wagga Wagga By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “City of Wagga Wagga”, or large enterprises, they have established a Facebook page for advertising and promotion. “City of Wagga Wagga” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “City of Wagga Wagga” through the method of adspy!

City of Wagga Wagga Facebook ad Introduction by ad spy method

“City of Wagga Wagga” introduction:Official news and information from the City of Wagga Wagga. This account is monitored 9am - 5pm, Monday to Friday. 24-hour call centre: 1300 292 442

“City of Wagga Wagga” Facebook ads last run:2020-02-16 09:38:51

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “City of Wagga Wagga” ads data to help “City of Wagga Wagga” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “City of Wagga Wagga”. In this report, we analyze in detail the best ad cases of “City of Wagga Wagga”.

City of Wagga Wagga Top3 Ads Case Study:

Advertisers City of Wagga Wagga City of Wagga Wagga City of Wagga Wagga
Ad title Timeline Photos Chat With Council Your Waste 2019 Survey
Ad text Calling all business owners! Are you looking to develop new market opportunities and expand your ... We love your feedback and meeting the community so we're coming to chat! Grab a coffee with your ... We recently marked the one year anniversary of the new waste service and we’d love to hear how yo...
Ad format Image Image Image
Categories Government Organization Government Organization Government Organization
Duration 5 days 2 days 2 days
Like 22 3 46

City of Wagga Wagga Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “City of Wagga Wagga” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“City of Wagga Wagga” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “City of Wagga Wagga” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Timeline Photos Chat With Council Your Waste 2019 Survey
Ad text  Calling all business owners! Are you looking to develop new market opportunities and expand your ...  We love your feedback and meeting the community so we're coming to chat! Grab a coffee with your ...  We recently marked the one year anniversary of the new waste service and we’d love to hear how yo...
Ad type  other  other  other
Ad word count 503  147  274

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “City of Wagga Wagga”, the text type used is other to obtain the best ad performance. “City of Wagga Wagga” can use this copy style more. On the other hand, “City of Wagga Wagga” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “City of Wagga Wagga” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “City of Wagga Wagga” are:LEARN_MORE,EVENT_RSVP,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “City of Wagga Wagga” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “City of Wagga Wagga” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “City of Wagga Wagga” top 3 ads schedules are: 5 days,2 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “City of Wagga Wagga”‘s top 1 ad duration is 5 days. Every advertisement has a life cycle.
“City of Wagga Wagga” should put ads in the best time period, so that ads get the most value in a limited time.

Related “City of Wagga Wagga” ad case study report

If you want to check the best ad case study of other advertisers related to “City of Wagga Wagga”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “City of Wagga Wagga”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.