Award-winning Case Study For City of Gold Coast By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “City of Gold Coast”, or large enterprises, they have established a Facebook page for advertising and promotion. “City of Gold Coast” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “City of Gold Coast” through the method of adspy!

City of Gold Coast Facebook ad Introduction by ad spy method

“City of Gold Coast” introduction:OFFICIAL Facebook page of the Council of the City of Gold Coast. Keep up with News, Services, Free Events, Programs and Emergency Notifications.

“City of Gold Coast” Facebook ads last run:2020-02-17 06:48:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “City of Gold Coast” ads data to help “City of Gold Coast” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “City of Gold Coast”. In this report, we analyze in detail the best ad cases of “City of Gold Coast”.

City of Gold Coast Top3 Ads Case Study:

Advertisers City of Gold Coast City of Gold Coast City of Gold Coast
Ad title Come study on the Gold Coast, Australia Start me up - Business skills workshops Start me up - Business skills series
Ad text Why choose the Gold Coast to study at? over 200 world-class universities and training facilities... Want access to free practical monthly business workshops delivered by current industry profession... Want to network with like-minded business leaders and get access to essential skills that can hel...
Ad format Video Image Image
Categories other Government Building Government Building
Duration 1 days 55 days 55 days
Like 1 2 1

City of Gold Coast Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “City of Gold Coast” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“City of Gold Coast” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “City of Gold Coast” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Come study on the Gold Coast, Australia Start me up - Business skills workshops Start me up - Business skills series
Ad text  Why choose the Gold Coast to study at? over 200 world-class universities and training facilities...  Want access to free practical monthly business workshops delivered by current industry profession...  Want to network with like-minded business leaders and get access to essential skills that can hel...
Ad type  other  other  other
Ad word count 189  159  225

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “City of Gold Coast”, the text type used is other to obtain the best ad performance. “City of Gold Coast” can use this copy style more. On the other hand, “City of Gold Coast” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “City of Gold Coast” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “City of Gold Coast” are:LEARN_MORE,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “City of Gold Coast” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “City of Gold Coast” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “City of Gold Coast” top 3 ads schedules are: 1 days,55 days, and 55 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “City of Gold Coast”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“City of Gold Coast” should put ads in the best time period, so that ads get the most value in a limited time.

Related “City of Gold Coast” ad case study report

If you want to check the best ad case study of other advertisers related to “City of Gold Coast”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “City of Gold Coast”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.