Award-winning Case Study For City of Boulder Colorado Government By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “City of Boulder Colorado Government”, or large enterprises, they have established a Facebook page for advertising and promotion. “City of Boulder Colorado Government” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “City of Boulder Colorado Government” through the method of adspy!

City of Boulder Colorado Government Facebook ad Introduction by ad spy method

“City of Boulder Colorado Government” introduction:The official City of Boulder Facebook page. If you are looking for more info about our beautiful city, visit https://bouldercolorado.gov

“City of Boulder Colorado Government” Facebook ads last run:2020-02-20 23:20:18

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “City of Boulder Colorado Government” ads data to help “City of Boulder Colorado Government” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “City of Boulder Colorado Government”. In this report, we analyze in detail the best ad cases of “City of Boulder Colorado Government”.

City of Boulder Colorado Government Top3 Ads Case Study:

 1st2nd3rd
Advertisers City of Boulder Colorado Government City of Boulder Colorado Government City of Boulder Colorado Government
Ad title Local Power Community Update City of Boulder Colorado Government Zero Waste Eco-Leader
Ad text Join the City of Boulder for an update on the city's Local Power project! Take a quick survey to help the city shape climate policy and funding: http://ow.ly/6apG30nGH8l Hate to see recyclable or compostable material going to the landfill? Become an Eco-Leader for yo...
CTA type BUY_TICKETS LEARN_MORE LEARN_MORE
Ad format Image Image Image
Categories Government Organization Government Organization Government Organization
Duration 3 days 1 days 3 days
Like 3 4 78

City of Boulder Colorado Government Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “City of Boulder Colorado Government” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“City of Boulder Colorado Government” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “City of Boulder Colorado Government” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Local Power Community Update City of Boulder Colorado Government Zero Waste Eco-Leader
Ad text  Join the City of Boulder for an update on the city's Local Power project!  Take a quick survey to help the city shape climate policy and funding: http://ow.ly/6apG30nGH8l  Hate to see recyclable or compostable material going to the landfill? Become an Eco-Leader for yo...
Ad type  other  other  other
Ad word count 73  95  109

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “City of Boulder Colorado Government”, the text type used is other to obtain the best ad performance. “City of Boulder Colorado Government” can use this copy style more. On the other hand, “City of Boulder Colorado Government” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “City of Boulder Colorado Government” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “City of Boulder Colorado Government” are:BUY_TICKETS,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BUY_TICKETS” help “City of Boulder Colorado Government” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “City of Boulder Colorado Government” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “City of Boulder Colorado Government” top 3 ads schedules are: 3 days,1 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “City of Boulder Colorado Government”‘s top 1 ad duration is 3 days. Every advertisement has a life cycle.
“City of Boulder Colorado Government” should put ads in the best time period, so that ads get the most value in a limited time.

Related “City of Boulder Colorado Government” ad case study report

If you want to check the best ad case study of other advertisers related to “City of Boulder Colorado Government”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “City of Boulder Colorado Government”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.