Award-winning Case Study For City Hardware By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “City Hardware”, or large enterprises, they have established a Facebook page for advertising and promotion. “City Hardware” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “City Hardware” through the method of adspy!

City Hardware Facebook ad Introduction by ad spy method

“City Hardware” introduction:

“City Hardware” Facebook ads last run:2020-02-14 00:25:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “City Hardware” ads data to help “City Hardware” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “City Hardware”. In this report, we analyze in detail the best ad cases of “City Hardware”.

City Hardware Top3 Ads Case Study:

Advertisers City Hardware City Hardware City Hardware
Ad title How many people change tires on the highway , leads to accident ? How many people change tires on the highway , leads to accident ? 多少人因为在高速公路换轮胎,导致死亡车祸。
Ad text How many people change tires on the highway , leads to accident ? ***Use me , just 1 minute infl... How many people change tires on the highway , leads to accident ? ***Use me , just 1 minute infl... 多少人因为在高速公路换轮胎,导致死亡车祸。 只需车上放一罐就能解决悲剧发生.
Ad format Image Image Image
Categories Shopping & Retail Shopping & Retail Shopping & Retail
Duration 14 days 14 days 14 days
Like 3 1 5

City Hardware Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “City Hardware” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“City Hardware” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “City Hardware” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title How many people change tires on the highway , leads to accident ? How many people change tires on the highway , leads to accident ? 多少人因为在高速公路换轮胎,导致死亡车祸。
Ad text  How many people change tires on the highway , leads to accident ? ***Use me , just 1 minute infl...  How many people change tires on the highway , leads to accident ? ***Use me , just 1 minute infl...  多少人因为在高速公路换轮胎,导致死亡车祸。 只需车上放一罐就能解决悲剧发生.
Ad type  other  other  other
Ad word count 133  133  39

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “City Hardware”, the text type used is other to obtain the best ad performance. “City Hardware” can use this copy style more. On the other hand, “City Hardware” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “City Hardware” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “City Hardware” are:MESSAGE_PAGE,MESSAGE_PAGE,MESSAGE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “City Hardware” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “City Hardware” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “City Hardware” top 3 ads schedules are: 14 days,14 days, and 14 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “City Hardware”‘s top 1 ad duration is 14 days. Every advertisement has a life cycle.
“City Hardware” should put ads in the best time period, so that ads get the most value in a limited time.

Related “City Hardware” ad case study report

If you want to check the best ad case study of other advertisers related to “City Hardware”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “City Hardware”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.