Award-winning Case Study For City Government of Union City By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “City Government of Union City”, or large enterprises, they have established a Facebook page for advertising and promotion. “City Government of Union City” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “City Government of Union City” through the method of adspy!

City Government of Union City Facebook ad Introduction by ad spy method

“City Government of Union City” introduction:You will like what UC in Union City!

“City Government of Union City” Facebook ads last run:2020-02-20 20:58:43

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “City Government of Union City” ads data to help “City Government of Union City” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “City Government of Union City”. In this report, we analyze in detail the best ad cases of “City Government of Union City”.

City Government of Union City Top3 Ads Case Study:

Advertisers City Government of Union City City Government of Union City City Government of Union City
Ad title City Government of Union City N/A N/A
Ad text The entire community is invited to attend the grand opening & ribbon cutting ceremony for the new... N/A N/A
Ad format Image N/A N/A
Categories Government Organization other other
Duration 4 days N/A N/A
Like 10 N/A N/A

City Government of Union City Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “City Government of Union City” top 3 ads are: Image,N/A, and N/A.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“City Government of Union City” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “City Government of Union City” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title City Government of Union City N/A N/A
Ad text  The entire community is invited to attend the grand opening & ribbon cutting ceremony for the new...  N/A  N/A
Ad type  other  other  other
Ad word count 173  N/A  N/A

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “City Government of Union City”, the text type used is other to obtain the best ad performance. “City Government of Union City” can use this copy style more. On the other hand, “City Government of Union City” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “City Government of Union City” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “City Government of Union City” are:MESSAGE_PAGE,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “City Government of Union City” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “City Government of Union City” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “City Government of Union City” top 3 ads schedules are: 4 days,N/A, and N/A.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “City Government of Union City”‘s top 1 ad duration is 4 days. Every advertisement has a life cycle.
“City Government of Union City” should put ads in the best time period, so that ads get the most value in a limited time.

Related “City Government of Union City” ad case study report

If you want to check the best ad case study of other advertisers related to “City Government of Union City”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “City Government of Union City”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.