Award-winning Case Study For City Cave By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “City Cave”, or large enterprises, they have established a Facebook page for advertising and promotion. “City Cave” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “City Cave” through the method of adspy!

City Cave Facebook ad Introduction by ad spy method

“City Cave” introduction:We are driven by giving back quality years back to our communities. Through a huge range of health services and practitioners City Cave is your answer to a happy and healthy life. The journey starts here.

“City Cave” Facebook ads last run:2020-02-17 08:56:40

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “City Cave” ads data to help “City Cave” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “City Cave”. In this report, we analyze in detail the best ad cases of “City Cave”.

City Cave Top3 Ads Case Study:

Advertisers City Cave City Cave City Cave
Ad title City Cave City Cave City Cave
Ad text Join the CAVE CLUB and receive the benefit of all discounted service prices!  With three variations of massage, find the right one for your body. See what's on offer at City Cave Float and Wellness Centre Ipswich
Ad format Carousel Carousel Carousel
Categories Medical & Health Medical & Health Medical & Health
Duration 1 days 1 days 1 days
Like 1 0 0

City Cave Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “City Cave” top 3 ads are: Carousel,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“City Cave” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “City Cave” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title City Cave City Cave City Cave
Ad text  Join the CAVE CLUB and receive the benefit of all discounted service prices!  With three variations of massage, find the right one for your body.  See what's on offer at City Cave Float and Wellness Centre Ipswich
Ad type  other  other  other
Ad word count 77  67  67

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “City Cave”, the text type used is other to obtain the best ad performance. “City Cave” can use this copy style more. On the other hand, “City Cave” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “City Cave” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “City Cave” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “City Cave” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “City Cave” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “City Cave” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “City Cave”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“City Cave” should put ads in the best time period, so that ads get the most value in a limited time.

Related “City Cave” ad case study report

If you want to check the best ad case study of other advertisers related to “City Cave”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “City Cave”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.