Citizen Watch Case Study Adspy Report of Best Ads - BigSpy

Facebook is the world’s largest social media platform, with 60% of brands marketing on Facebook.Facebook is a platform full of business opportunities. Whether it is individual users, small and medium enterprises, or large enterprises, they have established brand pages on Facebook for advertising and promotion. “Citizen Watch” chose to advertise on Facebook and achieved success. Now we analyze its successful advertising experience through BigSpy.

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks “Citizen Watch” ads and analyzes advertising data to help “Citizen Watch” find the best conversion creatives and ad copy.BigSpy makes the advertising world transparent, allowing more businesses to increase sales conversions through advertising spies. Now BigSpy generates an advertisement report for “Citizen Watch”, and the link is “advertiser report“. In this report, we analyze in detail the best advertising cases of “Citizen Watch”.

Citizen Watch Facebook adspy

“Citizen Watch” introduction:CITIZEN星辰表台灣官方粉絲團,提供粉絲最新最快的錶款及品牌資訊! http://www.citizenwatch.com.tw/

“Citizen Watch” Facebook ads last run:2020-02-17 08:36:30

Top3 Advertising Case Study:

 1st2nd3rd
Advertisers Citizen Watch Citizen Watch Citizen Watch
Ad title Citizen Watch Citizen Watch Citizen Watch
Ad text 【潛力無限-亞洲限定機械潛水錶】 以河豚外型作為設計風格靈感, 表述CITIZEN愛護海洋環境宣言, 強效夜光塗料及寬軸指針, 時刻與時尚都能即時掌握。 型男風格潛力無限《NY0088-11... 【3秒決勝負】GPS錶款戴出來 小編請您戴出您的GPS, 分享人生的成功聖經, 無論是反敗為勝,還是人生體悟, 通通說出來! 輸贏只在一瞬之間, 如同CITIZEN世界最快三秒GPS對時, 精... CITIZEN女力代表色 Sakura pink 櫻花粉紅金, 賦予女性自信迎向未知的勇氣, 一起勾勒嶄新的美麗姿態! 最新廣告款《EC1167-55W》 #CITIZEN #每一刻都是全新...
CTA type N/A N/A N/A
Ad format Image Image Image
Categories Jewelry/Watches Jewelry/Watches Jewelry/Watches
Duration 1 days 1 days 1 days
Like 440 670 0

Citizen Watch facebook ad case analytics and study

1.Advertising format and material analysis:

The advertising formats used by “Citizen Watch” top 3 ads are Image,Image, and Image.

Ad Format Optimization Suggestions:

The Facebook algorithm indicates that Facebook will give priority to displaying videos to user news sources. So, to get more advertising reach, consider video advertising.

In summary: Facebook’s creatives determine the user’s first sense of advertising. A / B testing of different creatives is required, and different creatives are used for different audiences. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Advertising copy analysis and study:

 1st2nd3rd
Ad titleCitizen WatchCitizen WatchCitizen Watch
Ad text 【潛力無限-亞洲限定機械潛水錶】 以河豚外型作為設計風格靈感, 表述CITIZEN愛護海洋環境宣言, 強效夜光塗料及寬軸指針, 時刻與時尚都能即時掌握。 型男風格潛力無限《NY0088-11... 【3秒決勝負】GPS錶款戴出來 小編請您戴出您的GPS, 分享人生的成功聖經, 無論是反敗為勝,還是人生體悟, 通通說出來! 輸贏只在一瞬之間, 如同CITIZEN世界最快三秒GPS對時, 精... CITIZEN女力代表色 Sakura pink 櫻花粉紅金, 賦予女性自信迎向未知的勇氣, 一起勾勒嶄新的美麗姿態! 最新廣告款《EC1167-55W》 #CITIZEN #每一刻都是全新...
Ad type other other other
Ad word count223 289 156

Ad copy optimization suggestions:

Although copywriting accounts for a small part of advertising, copywriting can directly affect the click-through rate of ads. Among all the ads of “Citizen Watch”, the text type used is other to obtain the best advertising results. “Citizen Watch” can use this copy style more. On the other hand, Advertising copy requires A / B testing, because the length of copy, spacing, and size of fonts, white space, etc. are all different.

Summary: Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing ad copy, advertisers can learn how to design good ad copy.

3. Type of CTA analytics and study:

The types of CTA used by “Citizen Watch” are:N/A,N/A,N/A.

CTA optimization recommendations:

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it. Adding a call to action to your Facebook ad lets users know what to expect from the other side of the ad.

In the 1st advertising case, the use of “N/A” help “Citizen Watch” gets a higher conversion.

In summary: Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for your test.

4. Advertising schedule:

“Citizen Watch” When Facebook ads are placed on Facebook, the ad schedules are 1 days,1 days, and 1 days.

Ad scheduling optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook advertising report, which day and time will you get the results. With this, you can set the schedule for your ads so that they only run during valuable time periods.

Finally, the above is the analysis and optimization suggestions for the Facebook ads of “Citizen Watch”. The analysis and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through Bigspy. In real advertising marketing, marketers also need to have in-depth analysis of products through BigSpy, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.