Award-winning Case Study For Citizen Watch By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Citizen Watch”, or large enterprises, they have established a Facebook page for advertising and promotion. “Citizen Watch” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Citizen Watch” through the method of adspy!

Citizen Watch Facebook ad Introduction by ad spy method

“Citizen Watch” introduction:CITIZEN星辰表台灣官方粉絲團,提供粉絲最新最快的錶款及品牌資訊!

“Citizen Watch” Facebook ads last run:2020-02-17 08:36:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Citizen Watch” ads data to help “Citizen Watch” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Citizen Watch”. In this report, we analyze in detail the best ad cases of “Citizen Watch”.

Citizen Watch Top3 Ads Case Study:

Advertisers Citizen Watch Citizen Watch Citizen Watch
Ad title Citizen Watch Citizen Watch Citizen Watch
Ad text 【潛力無限-亞洲限定機械潛水錶】 以河豚外型作為設計風格靈感, 表述CITIZEN愛護海洋環境宣言, 強效夜光塗料及寬軸指針, 時刻與時尚都能即時掌握。 型男風格潛力無限《NY0088-11... 【3秒決勝負】GPS錶款戴出來 小編請您戴出您的GPS, 分享人生的成功聖經, 無論是反敗為勝,還是人生體悟, 通通說出來! 輸贏只在一瞬之間, 如同CITIZEN世界最快三秒GPS對時, 精... CITIZEN女力代表色 Sakura pink 櫻花粉紅金, 賦予女性自信迎向未知的勇氣, 一起勾勒嶄新的美麗姿態! 最新廣告款《EC1167-55W》 #CITIZEN #每一刻都是全新...
CTA type N/A N/A N/A
Ad format Image Image Image
Categories Jewelry/Watches Jewelry/Watches Jewelry/Watches
Duration 1 days 1 days 1 days
Like 440 670 0

Citizen Watch Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Citizen Watch” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Citizen Watch” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Citizen Watch” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Citizen Watch Citizen Watch Citizen Watch
Ad text  【潛力無限-亞洲限定機械潛水錶】 以河豚外型作為設計風格靈感, 表述CITIZEN愛護海洋環境宣言, 強效夜光塗料及寬軸指針, 時刻與時尚都能即時掌握。 型男風格潛力無限《NY0088-11...  【3秒決勝負】GPS錶款戴出來 小編請您戴出您的GPS, 分享人生的成功聖經, 無論是反敗為勝,還是人生體悟, 通通說出來! 輸贏只在一瞬之間, 如同CITIZEN世界最快三秒GPS對時, 精...  CITIZEN女力代表色 Sakura pink 櫻花粉紅金, 賦予女性自信迎向未知的勇氣, 一起勾勒嶄新的美麗姿態! 最新廣告款《EC1167-55W》 #CITIZEN #每一刻都是全新...
Ad type  other  other  other
Ad word count 223  289  156

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Citizen Watch”, the text type used is other to obtain the best ad performance. “Citizen Watch” can use this copy style more. On the other hand, “Citizen Watch” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Citizen Watch” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Citizen Watch” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Citizen Watch” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Citizen Watch” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Citizen Watch” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Citizen Watch”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Citizen Watch” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Citizen Watch” ad case study report

If you want to check the best ad case study of other advertisers related to “Citizen Watch”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Citizen Watch”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.