Award-winning Case Study For Citizen Setia By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Citizen Setia”, or large enterprises, they have established a Facebook page for advertising and promotion. “Citizen Setia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Citizen Setia” through the method of adspy!

Citizen Setia Facebook ad Introduction by ad spy method

“Citizen Setia” introduction:Citizen Setia is a unique platform offering bespoke lifestyle experiences to reward loyal customers. It is a sophisticated community who enjoys extraordinary lifestyle and new experiences.

“Citizen Setia” Facebook ads last run:2020-02-21 09:54:20

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Citizen Setia” ads data to help “Citizen Setia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Citizen Setia”. In this report, we analyze in detail the best ad cases of “Citizen Setia”.

Citizen Setia Top3 Ads Case Study:

Advertisers Citizen Setia Citizen Setia Citizen Setia
Ad title More Choices, More Flexibility, More Financial Freedom. Citizen Setia Citizen Setia
Ad text Your home ownership journey shouldn’t be filled with compromises. That’s why at Setia, we’ll be t... This raya, stand a chance to win up to RM30,000 with Setia Flex - our way of giving you the freed... Introducing FlexKey, an easy and unique way to own your dream home. There's never been a better t...
CTA type N/A N/A N/A
Ad format Video Carousel Carousel
Categories other other Community Organization
Duration 51 days 25 days 14 days
Like 685 2453 111

Citizen Setia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Citizen Setia” top 3 ads are: Video,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Citizen Setia” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Citizen Setia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title More Choices, More Flexibility, More Financial Freedom. Citizen Setia Citizen Setia
Ad text  Your home ownership journey shouldn’t be filled with compromises. That’s why at Setia, we’ll be t...  This raya, stand a chance to win up to RM30,000 with Setia Flex - our way of giving you the freed...  Introducing FlexKey, an easy and unique way to own your dream home. There's never been a better t...
Ad type  other  other  other
Ad word count 269  163  134

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Citizen Setia”, the text type used is other to obtain the best ad performance. “Citizen Setia” can use this copy style more. On the other hand, “Citizen Setia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Citizen Setia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Citizen Setia” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Citizen Setia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Citizen Setia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Citizen Setia” top 3 ads schedules are: 51 days,25 days, and 14 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Citizen Setia”‘s top 1 ad duration is 51 days. Every advertisement has a life cycle.
“Citizen Setia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Citizen Setia” ad case study report

If you want to check the best ad case study of other advertisers related to “Citizen Setia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Citizen Setia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.