Award-winning Case Study For Citi Singapore By Adspy - BigSpy

Facebook is the world's largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it's individual users, small and medium enterprises like "Citi Singapore", or large enterprises, they have established a Facebook page for advertising and promotion. "Citi Singapore" chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on "Citi Singapore" through the method of adspy！You can check for more information on our website facebook ad spy.

Citi Singapore Facebook ad Introduction by ad spy method

"Citi Singapore" introduction:Welcome to the Citibank Singapore Facebook page. Like us for exclusive access to special benefits and privileges.

"Citi Singapore" Facebook ads last run:2020-01-24 18:31:48

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.You can check for more information on popular tiktok songs 2022.

BigSpy tracks and analyzes "Citi Singapore" ads data to help "Citi Singapore" find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. Get more advertising tips: "turbo ad finder not working" "pinterest competitor analysis".

Now BigSpy generates an ad report for "Citi Singapore". In this report, we analyze in detail the best ad cases of "Citi Singapore".

Citi Singapore Top3 Ads Case Study：

Citi Singapore Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by "Citi Singapore" top 3 ads are: Image,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

"Citi Singapore" likes to use Image ads as material. In fact, Facebook's creatives determine the user's first sense. "Citi Singapore" perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry's latest ads and competitors' ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of "Citi Singapore", the text type used is other to obtain the best ad performance. "Citi Singapore" can use this copy style more. On the other hand, "Citi Singapore" mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user's psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, "Citi Singapore" can learn competitors how to write a good ad copy. If you are interested in cross-border e-commerce or advertising optimization, you can also check shopify dropshipping.

3. Type of CTA case study:

The types of CTA used by "Citi Singapore" are:SHOP_NOW,LEARN_MORE,APPLY_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help "Citi Singapore" gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the "Citi Singapore" test. If you are interested in cross-border e-commerce or advertising optimization, you can also check how to start dropshipping business in india.

4. Ad schedule case study:

When doing Facebook ad marketing, "Citi Singapore" top 3 ads schedules are: 1 days,14 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the "Citi Singapore"'s top 1 ad duration is 1 days. Every advertisement has a life cycle.
"Citi Singapore" should put ads in the best time period, so that ads get the most value in a limited time. I think you might also be interested in these contents “alishark“ ”Shopmaster“.

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Finally, the above is the ad spy and case study for "Citi Singapore". The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.