Citi Hong Kong Case Study Adspy Report of Best Ads - BigSpy

Facebook is the world’s largest social media platform, with 60% of brands marketing on Facebook.Facebook is a platform full of business opportunities. Whether it is individual users, small and medium enterprises, or large enterprises, they have established brand pages on Facebook for advertising and promotion. “Citi Hong Kong” chose to advertise on Facebook and achieved success. Now we analyze its successful advertising experience through BigSpy.

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks “Citi Hong Kong” ads and analyzes advertising data to help “Citi Hong Kong” find the best conversion creatives and ad copy.BigSpy makes the advertising world transparent, allowing more businesses to increase sales conversions through advertising spies. Now BigSpy generates an advertisement report for “Citi Hong Kong”, and the link is “advertiser report“. In this report, we analyze in detail the best advertising cases of “Citi Hong Kong”.

Citi Hong Kong Facebook adspy

“Citi Hong Kong” introduction:Welcome to Citi Hong Kong official Facebook page–the place to connect, share and discover. Like our page for special offers, exclusive experiences and more Please read the following information on usage of this page. www.citibank.com.hk/fbterms

“Citi Hong Kong” Facebook ads last run:2020-02-17 05:12:33

Top3 Advertising Case Study:

 1st2nd3rd
Advertisers Citi Hong Kong Citi Hong Kong Citi Hong Kong
Ad title 就算足不出戶,有Citi Mobile®️ App都可以輕鬆轉賬過數! 唔使落分行都可以用手機輕鬆開戶!迎新高達$11,500現金回贈 唔記得login密碼?用Citi Mobile® App足不出戶都reset到!
Ad text 【”Stay Home. Bank Smart.” – 網上付款篇】 呢排少咗出街都會喺屋企online shopping或者代購買日用品 。要俾返錢商戶或者朋友,但又唔想去ATM過數?依家可以... 【唔使落分行都可以用手機輕鬆開戶!迎新高達$11,500現金回贈】 知您呢排少咗出街但係又想開戶口處理銀行事務。Citi手機開戶幫到您!唔使落分行都可以用手機開戶,最快10分鐘*,仲可以開埋投... 【”Stay Home. Bank Smart.” – 重設login密碼篇】 有無試過想用Mobile App處理銀行事務但戴住口罩用唔到Face ID,可能大家都覺得有啲唔方便。又唔記得咗個...
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Video Video Video
Categories other other other
Duration 1 days 1 days 1 days
Like 302 17 127

Citi Hong Kong facebook ad case analytics and study

1.Advertising format and material analysis:

The advertising formats used by “Citi Hong Kong” top 3 ads are Video,Video, and Video.

Ad Format Optimization Suggestions:

The Facebook algorithm indicates that Facebook will give priority to displaying videos to user news sources. So, to get more advertising reach, consider video advertising.

In summary: Facebook’s creatives determine the user’s first sense of advertising. A / B testing of different creatives is required, and different creatives are used for different audiences. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Advertising copy analysis and study:

 1st2nd3rd
Ad title就算足不出戶,有Citi Mobile®️ App都可以輕鬆轉賬過數!唔使落分行都可以用手機輕鬆開戶!迎新高達$11,500現金回贈唔記得login密碼?用Citi Mobile® App足不出戶都reset到!
Ad text 【”Stay Home. Bank Smart.” – 網上付款篇】 呢排少咗出街都會喺屋企online shopping或者代購買日用品 。要俾返錢商戶或者朋友,但又唔想去ATM過數?依家可以... 【唔使落分行都可以用手機輕鬆開戶!迎新高達$11,500現金回贈】 知您呢排少咗出街但係又想開戶口處理銀行事務。Citi手機開戶幫到您!唔使落分行都可以用手機開戶,最快10分鐘*,仲可以開埋投... 【”Stay Home. Bank Smart.” – 重設login密碼篇】 有無試過想用Mobile App處理銀行事務但戴住口罩用唔到Face ID,可能大家都覺得有啲唔方便。又唔記得咗個...
Ad type other other other
Ad word count272 499 345

Ad copy optimization suggestions:

Although copywriting accounts for a small part of advertising, copywriting can directly affect the click-through rate of ads. Among all the ads of “Citi Hong Kong”, the text type used is other to obtain the best advertising results. “Citi Hong Kong” can use this copy style more. On the other hand, Advertising copy requires A / B testing, because the length of copy, spacing, and size of fonts, white space, etc. are all different.

Summary: Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing ad copy, advertisers can learn how to design good ad copy.

3. Type of CTA analytics and study:

The types of CTA used by “Citi Hong Kong” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

CTA optimization recommendations:

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it. Adding a call to action to your Facebook ad lets users know what to expect from the other side of the ad.

In the 1st advertising case, the use of “LEARN_MORE” help “Citi Hong Kong” gets a higher conversion.

In summary: Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for your test.

4. Advertising schedule:

“Citi Hong Kong” When Facebook ads are placed on Facebook, the ad schedules are 1 days,1 days, and 1 days.

Ad scheduling optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook advertising report, which day and time will you get the results. With this, you can set the schedule for your ads so that they only run during valuable time periods.

Finally, the above is the analysis and optimization suggestions for the Facebook ads of “Citi Hong Kong”. The analysis and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through Bigspy. In real advertising marketing, marketers also need to have in-depth analysis of products through BigSpy, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.