Award-winning Case Study For Cinemark Brasil By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Cinemark Brasil”, or large enterprises, they have established a Facebook page for advertising and promotion. “Cinemark Brasil” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Cinemark Brasil” through the method of adspy!

Cinemark Brasil Facebook ad Introduction by ad spy method

“Cinemark Brasil” introduction:Acompanhe o melhor do cinema: curta a página da Cinemark!

“Cinemark Brasil” Facebook ads last run:2020-02-17 08:44:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Cinemark Brasil” ads data to help “Cinemark Brasil” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Cinemark Brasil”. In this report, we analyze in detail the best ad cases of “Cinemark Brasil”.

Cinemark Brasil Top3 Ads Case Study:

Advertisers Cinemark Brasil Cinemark Brasil Cinemark Brasil
Ad title Compre seu Ingresso Agora Compre seu ingresso agora Compre seu ingresso agora
Ad text Depois que você entrar, eles não vão te deixar sair… Quem é fã de filme de terror já assistiu ao... O ouriço azul mais famoso dos games veio correndo para a Cinemark! Você não pode perder a chance ... Divirta-se com o novo Sonic - O Filme. O ouriço azul precisa se adaptar a sua nova vida na Terra,...
Ad format Video Image Video
Categories other other other
Duration 1 days 1 days 1 days
Like 37 216 222

Cinemark Brasil Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Cinemark Brasil” top 3 ads are: Video,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Cinemark Brasil” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Cinemark Brasil” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Compre seu Ingresso Agora Compre seu ingresso agora Compre seu ingresso agora
Ad text  Depois que você entrar, eles não vão te deixar sair… Quem é fã de filme de terror já assistiu ao...  O ouriço azul mais famoso dos games veio correndo para a Cinemark! Você não pode perder a chance ...  Divirta-se com o novo Sonic - O Filme. O ouriço azul precisa se adaptar a sua nova vida na Terra,...
Ad type  other  other  other
Ad word count 306  260  278

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Cinemark Brasil”, the text type used is other to obtain the best ad performance. “Cinemark Brasil” can use this copy style more. On the other hand, “Cinemark Brasil” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Cinemark Brasil” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Cinemark Brasil” are:SHOP_NOW,SHOP_NOW,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Cinemark Brasil” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Cinemark Brasil” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Cinemark Brasil” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Cinemark Brasil”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Cinemark Brasil” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Cinemark Brasil” ad case study report

If you want to check the best ad case study of other advertisers related to “Cinemark Brasil”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Cinemark Brasil”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.