Award-winning Case Study For Cigna Hong Kong 信諾環球保險 By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Cigna Hong Kong 信諾環球保險”, or large enterprises, they have established a Facebook page for advertising and promotion. “Cigna Hong Kong 信諾環球保險” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Cigna Hong Kong 信諾環球保險” through the method of adspy!

Cigna Hong Kong 信諾環球保險 Facebook ad Introduction by ad spy method

“Cigna Hong Kong 信諾環球保險” introduction:我們的使命 信諾香港矢志提升客戶的健康、安康和保障。

“Cigna Hong Kong 信諾環球保險” Facebook ads last run:2020-02-17 05:36:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Cigna Hong Kong 信諾環球保險” ads data to help “Cigna Hong Kong 信諾環球保險” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Cigna Hong Kong 信諾環球保險”. In this report, we analyze in detail the best ad cases of “Cigna Hong Kong 信諾環球保險”.

Cigna Hong Kong 信諾環球保險 Top3 Ads Case Study:

Advertisers Cigna Hong Kong 信諾環球保險 Cigna Hong Kong 信諾環球保險 Cigna Hong Kong 信諾環球保險
Ad title Cigna Hong Kong 信諾環球保險 Cigna Hong Kong 信諾環球保險 信諾尊尚醫療保-與配偶投保 首年更可享8折保費優惠
Ad text 有病睇醫生怕公司醫保唔包?信諾尊尚醫療保為您度身訂造全面醫療及健康保障,並不設終身最高賠償額!計劃保障住院及手術的合資格費用,更設有多個自選保障選擇,例如中西醫門診,給您自由選擇最適合自己既醫療... 有病睇醫生怕公司醫保唔包?信諾尊尚醫療保為您度身訂造全面醫療及健康保障,並不設終身最高賠償額!計劃保障住院及手術的合資格費用,更設有多個自選保障選擇,例如中西醫門診,給您自由選擇最適合自己既醫療... 您銀行戶口嘅數字,夠唔夠應急?由住院手術到癌症治療,信諾尊尚醫療保多個項目都不設賠償金額上限,唔使擔心昂貴醫療開支,亦可享有高質治療及服務。立即網上報價及投保:
Ad format Video Video Image
Categories other other other
Duration 1 days 16 days 1 days
Like 0 2 1

Cigna Hong Kong 信諾環球保險 Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Cigna Hong Kong 信諾環球保險” top 3 ads are: Video,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Cigna Hong Kong 信諾環球保險” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Cigna Hong Kong 信諾環球保險” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Cigna Hong Kong 信諾環球保險 Cigna Hong Kong 信諾環球保險 信諾尊尚醫療保-與配偶投保 首年更可享8折保費優惠
Ad text  有病睇醫生怕公司醫保唔包?信諾尊尚醫療保為您度身訂造全面醫療及健康保障,並不設終身最高賠償額!計劃保障住院及手術的合資格費用,更設有多個自選保障選擇,例如中西醫門診,給您自由選擇最適合自己既醫療...  有病睇醫生怕公司醫保唔包?信諾尊尚醫療保為您度身訂造全面醫療及健康保障,並不設終身最高賠償額!計劃保障住院及手術的合資格費用,更設有多個自選保障選擇,例如中西醫門診,給您自由選擇最適合自己既醫療...  您銀行戶口嘅數字,夠唔夠應急?由住院手術到癌症治療,信諾尊尚醫療保多個項目都不設賠償金額上限,唔使擔心昂貴醫療開支,亦可享有高質治療及服務。立即網上報價及投保:
Ad type  other  other  other
Ad word count 248  248  326

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Cigna Hong Kong 信諾環球保險”, the text type used is other to obtain the best ad performance. “Cigna Hong Kong 信諾環球保險” can use this copy style more. On the other hand, “Cigna Hong Kong 信諾環球保險” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Cigna Hong Kong 信諾環球保險” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Cigna Hong Kong 信諾環球保險” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Cigna Hong Kong 信諾環球保險” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Cigna Hong Kong 信諾環球保險” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Cigna Hong Kong 信諾環球保險” top 3 ads schedules are: 1 days,16 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Cigna Hong Kong 信諾環球保險”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Cigna Hong Kong 信諾環球保險” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Cigna Hong Kong 信諾環球保險” ad case study report

If you want to check the best ad case study of other advertisers related to “Cigna Hong Kong 信諾環球保險”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Cigna Hong Kong 信諾環球保險”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.