Award-winning Case Study For Ciencia Plus By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Ciencia Plus”, or large enterprises, they have established a Facebook page for advertising and promotion. “Ciencia Plus” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Ciencia Plus” through the method of adspy!

Ciencia Plus Facebook ad Introduction by ad spy method

“Ciencia Plus” introduction:Actualidad científica global editada en español por la agencia de noticias Europa Press.

“Ciencia Plus” Facebook ads last run:2020-02-23 04:34:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Ciencia Plus” ads data to help “Ciencia Plus” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Ciencia Plus”. In this report, we analyze in detail the best ad cases of “Ciencia Plus”.

Ciencia Plus Top3 Ads Case Study:

Advertisers Ciencia Plus Ciencia Plus Ciencia Plus
Ad title Solución al enigma de las huellas de dinosaurio en el techo de una cueva Ciencia Plus Ciencia Plus
Ad text El misterio que rodea las huellas de dinosaurios en el techo de una cueva en el centro de Queensl... Te ofrecemos las mejores noticias de ciencia. !Síguenos! Te ofrecemos las mejores noticias de ciencia. !Síguenos!
Ad format Image Video Video
Categories other Media/News Company Media/News Company
Duration 1 days 18 days 18 days
Like 73 2740 12981

Ciencia Plus Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Ciencia Plus” top 3 ads are: Image,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Ciencia Plus” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Ciencia Plus” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Solución al enigma de las huellas de dinosaurio en el techo de una cueva Ciencia Plus Ciencia Plus
Ad text  El misterio que rodea las huellas de dinosaurios en el techo de una cueva en el centro de Queensl...  Te ofrecemos las mejores noticias de ciencia. !Síguenos!  Te ofrecemos las mejores noticias de ciencia. !Síguenos!
Ad type  other  other  other
Ad word count 160  56  56

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Ciencia Plus”, the text type used is other to obtain the best ad performance. “Ciencia Plus” can use this copy style more. On the other hand, “Ciencia Plus” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Ciencia Plus” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Ciencia Plus” are:N/A,LIKE_PAGE,LIKE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Ciencia Plus” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Ciencia Plus” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Ciencia Plus” top 3 ads schedules are: 1 days,18 days, and 18 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Ciencia Plus”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Ciencia Plus” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Ciencia Plus” ad case study report

If you want to check the best ad case study of other advertisers related to “Ciencia Plus”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Ciencia Plus”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.