Award-winning Case Study For Cielito Lindo By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Cielito Lindo”, or large enterprises, they have established a Facebook page for advertising and promotion. “Cielito Lindo” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Cielito Lindo” through the method of adspy!

Cielito Lindo Facebook ad Introduction by ad spy method

“Cielito Lindo” introduction:Hola Bienvenidos a Cielito Lindo! El mejor buffet de la frontera, ven y prueba nuestros sabores y conoce nuestro concepto de comida Mexicana

“Cielito Lindo” Facebook ads last run:2020-02-17 07:20:29

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Cielito Lindo” ads data to help “Cielito Lindo” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Cielito Lindo”. In this report, we analyze in detail the best ad cases of “Cielito Lindo”.

Cielito Lindo Top3 Ads Case Study:

Advertisers Cielito Lindo Cielito Lindo Cielito Lindo
Ad title Cielito Lindo Cielito Lindo Cielito Lindo
Ad text Hola Bienvenidos a Cielito Lindo! El mejor buffet de la frontera, ven y... Hola Bienvenidos a Cielito Lindo! El mejor buffet de la frontera, ven y prueba nue... NO SABEMOS SI JUSTO, PERO SI NECESARIO
Ad format Image Carousel Image
Categories Tex-Mex Restaurant Tex-Mex Restaurant Tex-Mex Restaurant
Duration 8 days 24 days 1 days
Like 4 55 376

Cielito Lindo Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Cielito Lindo” top 3 ads are: Image,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Cielito Lindo” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Cielito Lindo” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Cielito Lindo Cielito Lindo Cielito Lindo
Ad text  Hola Bienvenidos a Cielito Lindo! El mejor buffet de la frontera, ven y...  Hola Bienvenidos a Cielito Lindo! El mejor buffet de la frontera, ven y prueba nue...  NO SABEMOS SI JUSTO, PERO SI NECESARIO
Ad type  other  other  other
Ad word count 89  155  39

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Cielito Lindo”, the text type used is other to obtain the best ad performance. “Cielito Lindo” can use this copy style more. On the other hand, “Cielito Lindo” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Cielito Lindo” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Cielito Lindo” are:LIKE_PAGE,GET_DIRECTIONS,MESSAGE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LIKE_PAGE” help “Cielito Lindo” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Cielito Lindo” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Cielito Lindo” top 3 ads schedules are: 8 days,24 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Cielito Lindo”‘s top 1 ad duration is 8 days. Every advertisement has a life cycle.
“Cielito Lindo” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Cielito Lindo” ad case study report

If you want to check the best ad case study of other advertisers related to “Cielito Lindo”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Cielito Lindo”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.