Award-winning Case Study For Churchill Square By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Churchill Square”, or large enterprises, they have established a Facebook page for advertising and promotion. “Churchill Square” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Churchill Square” through the method of adspy!

Churchill Square Facebook ad Introduction by ad spy method

“Churchill Square” introduction:Official Page for the Churchill Square Shopping Centre in Brighton. Comments & views posted by fans do not represent the views of the Churchill Square Centre or it's retailers.

“Churchill Square” Facebook ads last run:2020-02-20 20:58:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Churchill Square” ads data to help “Churchill Square” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Churchill Square”. In this report, we analyze in detail the best ad cases of “Churchill Square”.

Churchill Square Top3 Ads Case Study:

Advertisers Churchill Square Churchill Square Churchill Square
Ad title Churchill Square Churchill Square's LEGO® grotto Churchill Square
Ad text #BeatTheBlues GIVEAWAY! To help you forget all about Blue Monday, we're giving away a Gen 4 Spo... Come and take a peek inside our magical, LEGO® grotto this Christmas! Love it as much as we do... #COMPETITION! Fancy winning a £100 River Island voucher to update your winter wardrobe? Head o...
CTA type N/A N/A N/A
Ad format Image Video Image
Categories Shopping Mall Shopping Mall Shopping Mall
Duration 1 days 3 days 3 days
Like 465 11 7

Churchill Square Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Churchill Square” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Churchill Square” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Churchill Square” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Churchill Square Churchill Square's LEGO® grotto Churchill Square
Ad text  #BeatTheBlues GIVEAWAY! To help you forget all about Blue Monday, we're giving away a Gen 4 Spo...  Come and take a peek inside our magical, LEGO® grotto this Christmas! Love it as much as we do...  #COMPETITION! Fancy winning a £100 River Island voucher to update your winter wardrobe? Head o...
Ad type  other  other  other
Ad word count 350  197  174

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Churchill Square”, the text type used is other to obtain the best ad performance. “Churchill Square” can use this copy style more. On the other hand, “Churchill Square” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Churchill Square” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Churchill Square” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Churchill Square” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Churchill Square” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Churchill Square” top 3 ads schedules are: 1 days,3 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Churchill Square”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Churchill Square” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Churchill Square” ad case study report

If you want to check the best ad case study of other advertisers related to “Churchill Square”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Churchill Square”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.