Award-winning Case Study For Church of the Highlands By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Church of the Highlands”, or large enterprises, they have established a Facebook page for advertising and promotion. “Church of the Highlands” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Church of the Highlands” through the method of adspy!

Church of the Highlands Facebook ad Introduction by ad spy method

“Church of the Highlands” introduction:Church of the Highlands is a life-giving, relational church led by Pastor Chris Hodges.

“Church of the Highlands” Facebook ads last run:2020-02-22 02:26:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Church of the Highlands” ads data to help “Church of the Highlands” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Church of the Highlands”. In this report, we analyze in detail the best ad cases of “Church of the Highlands”.

Church of the Highlands Top3 Ads Case Study:

Advertisers Church of the Highlands Church of the Highlands Church of the Highlands
Ad title Easter at Highlands Celebrate Easter with us! Celebrate Easter with us!
Ad text Jesus is victorious, and He freely shares that victory with us. Because He lives, we can come ali... Jesus is victorious, and He freely shares that victory with us. Because He lives, we can come ali... Jesus is victorious, and He freely shares that victory with us. Because He lives, we can come ali...
Ad format Image Image Image
Categories Religious Organization Religious Organization Religious Organization
Duration 5 days 1 days 1 days
Like 9 83 93

Church of the Highlands Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Church of the Highlands” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Church of the Highlands” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Church of the Highlands” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Easter at Highlands Celebrate Easter with us! Celebrate Easter with us!
Ad text  Jesus is victorious, and He freely shares that victory with us. Because He lives, we can come ali...  Jesus is victorious, and He freely shares that victory with us. Because He lives, we can come ali...  Jesus is victorious, and He freely shares that victory with us. Because He lives, we can come ali...
Ad type  other  other  other
Ad word count 343  304  301

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Church of the Highlands”, the text type used is other to obtain the best ad performance. “Church of the Highlands” can use this copy style more. On the other hand, “Church of the Highlands” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Church of the Highlands” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Church of the Highlands” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Church of the Highlands” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Church of the Highlands” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Church of the Highlands” top 3 ads schedules are: 5 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Church of the Highlands”‘s top 1 ad duration is 5 days. Every advertisement has a life cycle.
“Church of the Highlands” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Church of the Highlands” ad case study report

If you want to check the best ad case study of other advertisers related to “Church of the Highlands”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Church of the Highlands”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.