Award-winning Case Study For Chubby Pixel By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Chubby Pixel”, or large enterprises, they have established a Facebook page for advertising and promotion. “Chubby Pixel” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Chubby Pixel” through the method of adspy!

Chubby Pixel Facebook ad Introduction by ad spy method

“Chubby Pixel” introduction:Game development team based in Italy (www.chubbypixel.com) Follow us on twitter! https://twitter.com/ChubbyPixel

“Chubby Pixel” Facebook ads last run:2020-02-17 06:20:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Chubby Pixel” ads data to help “Chubby Pixel” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Chubby Pixel”. In this report, we analyze in detail the best ad cases of “Chubby Pixel”.

Chubby Pixel Top3 Ads Case Study:

 1st2nd3rd
Advertisers Chubby Pixel Chubby Pixel Chubby Pixel
Ad title Suicide Guy On Steam Suicide Guy Trailer Suicide Guy On Steam
Ad text Suicide Guy is set in the incredibile and extraordinary dreams of its protagonist. Suicide Guy a game set in the incredibile and extraordinary dreams of its protagonist. Suicide Guy is set in the incredibile and extraordinary dreams of its protagonist.
CTA type SHOP_NOW LEARN_MORE LEARN_MORE
Ad format Video Video Video
Categories Local Business Local Business Local Business
Duration 569 days 386 days 571 days
Like 542 416 190

Chubby Pixel Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Chubby Pixel” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Chubby Pixel” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Chubby Pixel” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Suicide Guy On Steam Suicide Guy Trailer Suicide Guy On Steam
Ad text  Suicide Guy is set in the incredibile and extraordinary dreams of its protagonist.  Suicide Guy a game set in the incredibile and extraordinary dreams of its protagonist.  Suicide Guy is set in the incredibile and extraordinary dreams of its protagonist.
Ad type  other  other  other
Ad word count 82  86  82

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Chubby Pixel”, the text type used is other to obtain the best ad performance. “Chubby Pixel” can use this copy style more. On the other hand, “Chubby Pixel” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Chubby Pixel” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Chubby Pixel” are:SHOP_NOW,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Chubby Pixel” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Chubby Pixel” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Chubby Pixel” top 3 ads schedules are: 569 days,386 days, and 571 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Chubby Pixel”‘s top 1 ad duration is 569 days. Every advertisement has a life cycle.
“Chubby Pixel” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Chubby Pixel” ad case study report

If you want to check the best ad case study of other advertisers related to “Chubby Pixel”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Chubby Pixel”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.