Award-winning Case Study For Chivas Regal By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Chivas Regal”, or large enterprises, they have established a Facebook page for advertising and promotion. “Chivas Regal” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Chivas Regal” through the method of adspy!

Chivas Regal Facebook ad Introduction by ad spy method

“Chivas Regal” introduction:Chivas Regal is the product of a unique place, a proud lineage of whisky makers, and more than two centuries of whisky history. Drink Chivas responsibly. Please only share our posts with those who are of legal drinking age

“Chivas Regal” Facebook ads last run:2020-02-22 12:32:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Chivas Regal” ads data to help “Chivas Regal” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Chivas Regal”. In this report, we analyze in detail the best ad cases of “Chivas Regal”.

Chivas Regal Top3 Ads Case Study:

Advertisers Chivas Regal Chivas Regal Chivas Regal
Ad title Raymond and Richard: #SuccessIsABlend Chivas Blends x Mazzo Chivas Regal
Ad text Two similar individuals. Two different blends of success. Because we believe that blended is bett... Things got blended at #ChivasxMazzo. Join us for the next one! These creative Chivas cocktails are coming to Feeling curiouser and curiouser? H...
Ad format Video Video Carousel
Categories other Wine/Spirits Wine/Spirits
Duration 8 days 1 days 17 days
Like 2672 512 0

Chivas Regal Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Chivas Regal” top 3 ads are: Video,Video, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Chivas Regal” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Chivas Regal” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Raymond and Richard: #SuccessIsABlend Chivas Blends x Mazzo Chivas Regal
Ad text  Two similar individuals. Two different blends of success. Because we believe that blended is bett...  Things got blended at #ChivasxMazzo. Join us for the next one!  These creative Chivas cocktails are coming to Feeling curiouser and curiouser? H...
Ad type  other  other  other
Ad word count 273  62  233

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Chivas Regal”, the text type used is other to obtain the best ad performance. “Chivas Regal” can use this copy style more. On the other hand, “Chivas Regal” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Chivas Regal” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Chivas Regal” are:LEARN_MORE,N/A,VIEW_INSTAGRAM_PROFILE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Chivas Regal” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Chivas Regal” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Chivas Regal” top 3 ads schedules are: 8 days,1 days, and 17 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Chivas Regal”‘s top 1 ad duration is 8 days. Every advertisement has a life cycle.
“Chivas Regal” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Chivas Regal” ad case study report

If you want to check the best ad case study of other advertisers related to “Chivas Regal”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Chivas Regal”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.