Award-winning Case Study For Children's Cancer Institute By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Children's Cancer Institute”, or large enterprises, they have established a Facebook page for advertising and promotion. “Children's Cancer Institute” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Children's Cancer Institute” through the method of adspy!

Children's Cancer Institute Facebook ad Introduction by ad spy method

“Children's Cancer Institute” introduction:Curing childhood cancer. It's not if. It's when. www.ccia.org.au

“Children's Cancer Institute” Facebook ads last run:2020-02-17 07:20:35

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Children's Cancer Institute” ads data to help “Children's Cancer Institute” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Children's Cancer Institute”. In this report, we analyze in detail the best ad cases of “Children's Cancer Institute”.

Children's Cancer Institute Top3 Ads Case Study:

 1st2nd3rd
Advertisers Children's Cancer Institute Children's Cancer Institute Children's Cancer Institute
Ad title Register now and strap on your helmet to help kids with cancer. Discount Entry Offer. Learn More! Register now and strap on your helmet to help kids with cancer.
Ad text 12 hours. Closed-circuit. Traffic-free. All fitness levels. Ride as many laps as you can to help ... Challenge yourself to ride this May in the Endure for a Cure bike ride. All fitness levels. Excl... 12 hours. Closed-circuit. Traffic-free. All fitness levels. Ride as many laps as you can to help ...
CTA type SIGN_UP LEARN_MORE SIGN_UP
Ad format Image Video Image
Categories Charity Organization Charity Organization Charity Organization
Duration 3 days 9 days 3 days
Like 33 104 24

Children's Cancer Institute Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Children's Cancer Institute” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Children's Cancer Institute” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Children's Cancer Institute” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Register now and strap on your helmet to help kids with cancer. Discount Entry Offer. Learn More! Register now and strap on your helmet to help kids with cancer.
Ad text  12 hours. Closed-circuit. Traffic-free. All fitness levels. Ride as many laps as you can to help ...  Challenge yourself to ride this May in the Endure for a Cure bike ride. All fitness levels. Excl...  12 hours. Closed-circuit. Traffic-free. All fitness levels. Ride as many laps as you can to help ...
Ad type  other  other  other
Ad word count 190  139  190

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Children's Cancer Institute”, the text type used is other to obtain the best ad performance. “Children's Cancer Institute” can use this copy style more. On the other hand, “Children's Cancer Institute” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Children's Cancer Institute” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Children's Cancer Institute” are:SIGN_UP,LEARN_MORE,SIGN_UP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SIGN_UP” help “Children's Cancer Institute” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Children's Cancer Institute” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Children's Cancer Institute” top 3 ads schedules are: 3 days,9 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Children's Cancer Institute”‘s top 1 ad duration is 3 days. Every advertisement has a life cycle.
“Children's Cancer Institute” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Children's Cancer Institute” ad case study report

If you want to check the best ad case study of other advertisers related to “Children's Cancer Institute”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Children's Cancer Institute”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.