Award-winning Case Study For Chic Soul By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Chic Soul”, or large enterprises, they have established a Facebook page for advertising and promotion. “Chic Soul” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Chic Soul” through the method of adspy!

Chic Soul Facebook ad Introduction by ad spy method

“Chic Soul” is the FASTEST GROWING online plus-size boutique in the nation! Over 100 new styles added weekly! Celebrate your body and wear what makes your soul happy! Curvy. Confident. Chic.

“Chic Soul” Facebook ads last run:2020-02-17 06:48:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Chic Soul” ads data to help “Chic Soul” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Chic Soul”. In this report, we analyze in detail the best ad cases of “Chic Soul”.

Chic Soul Top3 Ads Case Study:

Advertisers Chic Soul Chic Soul Chic Soul
Ad title Chic Soul Chic Soul Chic Soul
Ad text We're obsessing over our new Winter styles! Shop today and get ready for your coziest season yet!  Shop this week's hottest styles only at!  Girl, you NEED these styles in your closet! ❤️ Shop these layering pieces now!
Ad format Video Video Video
Categories other other other
Duration 1 days 1 days 1 days
Like 9843 9248 7092

Chic Soul Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Chic Soul” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Chic Soul” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Chic Soul” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Chic Soul Chic Soul Chic Soul
Ad text  We're obsessing over our new Winter styles! Shop today and get ready for your coziest season yet!  Shop this week's hottest styles only at!  Girl, you NEED these styles in your closet! ❤️ Shop these layering pieces now!
Ad type  other  other  other
Ad word count 98  54  78

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Chic Soul”, the text type used is other to obtain the best ad performance. “Chic Soul” can use this copy style more. On the other hand, “Chic Soul” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Chic Soul” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Chic Soul” are:LIKE_PAGE,LIKE_PAGE,LIKE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LIKE_PAGE” help “Chic Soul” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Chic Soul” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Chic Soul” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Chic Soul”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Chic Soul” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Chic Soul” ad case study report

If you want to check the best ad case study of other advertisers related to “Chic Soul”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Chic Soul”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.