Award-winning Case Study For Checkered Owl Media By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Checkered Owl Media”, or large enterprises, they have established a Facebook page for advertising and promotion. “Checkered Owl Media” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Checkered Owl Media” through the method of adspy!

Checkered Owl Media Facebook ad Introduction by ad spy method

“Checkered Owl Media” introduction:Checkered Owl is a Canadian media & arts company. We love helping musicians, artists, companies and individuals take their next creative step.

“Checkered Owl Media” Facebook ads last run:2020-02-20 20:58:43

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Checkered Owl Media” ads data to help “Checkered Owl Media” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Checkered Owl Media”. In this report, we analyze in detail the best ad cases of “Checkered Owl Media”.

Checkered Owl Media Top3 Ads Case Study:

Advertisers Checkered Owl Media Checkered Owl Media Checkered Owl Media
Ad title Director/Writer/Producer
Ad text Director Reel for Alberta-based director Rew Jones. Need a new creative video? We can help. Check out some of the projects we have made over the past 5 years! Can't wait to make more!
Ad format Video Video Video
Categories Media Agency Media Agency Media Agency
Duration 5 days 2 days 2 days
Like 2 0 2

Checkered Owl Media Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Checkered Owl Media” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Checkered Owl Media” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Checkered Owl Media” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Director/Writer/Producer
Ad text  Director Reel for Alberta-based director Rew Jones.  Need a new creative video? We can help.  Check out some of the projects we have made over the past 5 years! Can't wait to make more!
Ad type  other  other  other
Ad word count 51  39  91

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Checkered Owl Media”, the text type used is other to obtain the best ad performance. “Checkered Owl Media” can use this copy style more. On the other hand, “Checkered Owl Media” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Checkered Owl Media” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Checkered Owl Media” are:LEARN_MORE,MESSAGE_PAGE,MESSAGE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Checkered Owl Media” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Checkered Owl Media” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Checkered Owl Media” top 3 ads schedules are: 5 days,2 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Checkered Owl Media”‘s top 1 ad duration is 5 days. Every advertisement has a life cycle.
“Checkered Owl Media” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Checkered Owl Media” ad case study report

If you want to check the best ad case study of other advertisers related to “Checkered Owl Media”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Checkered Owl Media”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.