Award-winning Case Study For ChatWork By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “ChatWork”, or large enterprises, they have established a Facebook page for advertising and promotion. “ChatWork” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “ChatWork” through the method of adspy!

ChatWork Facebook ad Introduction by ad spy method

“ChatWork” introduction:日本品質・矽谷規格的雲端商務通訊軟體「Chatwork」的官方粉絲專頁。從心出發,真心想為認真打拼的台灣朋友們改善工作環境,實現樂活願景!

“ChatWork” Facebook ads last run:2020-02-11 10:20:56

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “ChatWork” ads data to help “ChatWork” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “ChatWork”. In this report, we analyze in detail the best ad cases of “ChatWork”.

ChatWork Top3 Ads Case Study:

Advertisers ChatWork ChatWork ChatWork
Ad title 我不用Line,我用ChatWork 雲端會議室 - 公私分明 卓越效率@雲爸的私處::痞客邦PIXNET:: 無駄な業務は効率化!【ビジネス専用チャットChatwork】 売上を上げる業務以外を効率化!【ビジネス専用チャット Chatwork】
Ad text 【我不用LINE,我用ChatWork】 原來只要使用這三招 就可以讓工作效率大增! 免費註冊使用 引継ぎ業務や稟議申請など売上に繋がらない業務に時間を取られていませんか? Chatworkならそれらの業務を効率化し売上に繋がる顧客対応に時間をかけられます。 引継ぎ業務や稟議申請などの売上に繋がらない業務に時間を取られていませんか? Chatworkならそれらの業務を効率化し売上に繋がる顧客対応に時間をかけられます。
Ad format Image Image Image
Categories Software Software Software
Duration 286 days 7 days 7 days
Like 756 0 0

ChatWork Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “ChatWork” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“ChatWork” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “ChatWork” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 我不用Line,我用ChatWork 雲端會議室 - 公私分明 卓越效率@雲爸的私處::痞客邦PIXNET:: 無駄な業務は効率化!【ビジネス専用チャットChatwork】 売上を上げる業務以外を効率化!【ビジネス専用チャット Chatwork】
Ad text  【我不用LINE,我用ChatWork】 原來只要使用這三招 就可以讓工作效率大增! 免費註冊使用  引継ぎ業務や稟議申請など売上に繋がらない業務に時間を取られていませんか? Chatworkならそれらの業務を効率化し売上に繋がる顧客対応に時間をかけられます。  引継ぎ業務や稟議申請などの売上に繋がらない業務に時間を取られていませんか? Chatworkならそれらの業務を効率化し売上に繋がる顧客対応に時間をかけられます。
Ad type  other  other  other
Ad word count 63  79  80

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “ChatWork”, the text type used is other to obtain the best ad performance. “ChatWork” can use this copy style more. On the other hand, “ChatWork” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “ChatWork” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “ChatWork” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “ChatWork” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “ChatWork” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “ChatWork” top 3 ads schedules are: 286 days,7 days, and 7 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “ChatWork”‘s top 1 ad duration is 286 days. Every advertisement has a life cycle.
“ChatWork” should put ads in the best time period, so that ads get the most value in a limited time.

Related “ChatWork” ad case study report

If you want to check the best ad case study of other advertisers related to “ChatWork”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “ChatWork”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.