Award-winning Case Study For Chattanooga Fun By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Chattanooga Fun”, or large enterprises, they have established a Facebook page for advertising and promotion. “Chattanooga Fun” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Chattanooga Fun” through the method of adspy!

Chattanooga Fun Facebook ad Introduction by ad spy method

“Chattanooga Fun” introduction:Welcome to the Chattanooga, TN official tourism fan page! For more information, visit

“Chattanooga Fun” Facebook ads last run:2020-02-17 06:56:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Chattanooga Fun” ads data to help “Chattanooga Fun” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Chattanooga Fun”. In this report, we analyze in detail the best ad cases of “Chattanooga Fun”.

Chattanooga Fun Top3 Ads Case Study:

Advertisers Chattanooga Fun Chattanooga Fun Chattanooga Fun
Ad title Rainbow Lake Trail Chattanooga Awaits 7 Reasons NOT to Visit Chattanooga
Ad text Who's excited for summer afternoons at Rainbow Lake?! If you can't wait until summer (we can't), ... From kayaking the Tennessee River to enjoying live music, find your inner Chattanoogan. You might think you understand all there is to know about Chattanooga, but do you really? Visit t...
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 5 days
Like 1005 273 588

Chattanooga Fun Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Chattanooga Fun” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Chattanooga Fun” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Chattanooga Fun” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Rainbow Lake Trail Chattanooga Awaits 7 Reasons NOT to Visit Chattanooga
Ad text  Who's excited for summer afternoons at Rainbow Lake?! If you can't wait until summer (we can't), ...  From kayaking the Tennessee River to enjoying live music, find your inner Chattanoogan.  You might think you understand all there is to know about Chattanooga, but do you really? Visit t...
Ad type  other  other  other
Ad word count 133  87  189

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Chattanooga Fun”, the text type used is other to obtain the best ad performance. “Chattanooga Fun” can use this copy style more. On the other hand, “Chattanooga Fun” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Chattanooga Fun” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Chattanooga Fun” are:N/A,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Chattanooga Fun” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Chattanooga Fun” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Chattanooga Fun” top 3 ads schedules are: 1 days,1 days, and 5 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Chattanooga Fun”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Chattanooga Fun” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Chattanooga Fun” ad case study report

If you want to check the best ad case study of other advertisers related to “Chattanooga Fun”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Chattanooga Fun”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.