Award-winning Case Study For Chatham University By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Chatham University”, or large enterprises, they have established a Facebook page for advertising and promotion. “Chatham University” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Chatham University” through the method of adspy!

Chatham University Facebook ad Introduction by ad spy method

“Chatham University” introduction:Chatham University offers undergraduate and graduate degrees in sustainability, health & lab sciences, business & communication, and the arts & sciences.

“Chatham University” Facebook ads last run:2020-02-17 08:32:41

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Chatham University” ads data to help “Chatham University” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Chatham University”. In this report, we analyze in detail the best ad cases of “Chatham University”.

Chatham University Top3 Ads Case Study:

Advertisers Chatham University Chatham University Chatham University
Ad title Chatham University Achieve Your Greatest Goals Tackle Real-Life Global Challenges
Ad text A #sustainability future is in your hands #SustainabilityMatters With a graduate degree from Chatham, you'll be equipped to create a better future. According to t... As a leader in impacting global change, we'll help you pursue your passions on campus and in many...
Ad format Carousel Image Image
Categories other College & University College & University
Duration 2 days 33 days 118 days
Like 3 1 5

Chatham University Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Chatham University” top 3 ads are: Carousel,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Chatham University” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Chatham University” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Chatham University Achieve Your Greatest Goals Tackle Real-Life Global Challenges
Ad text  A #sustainability future is in your hands #SustainabilityMatters  With a graduate degree from Chatham, you'll be equipped to create a better future. According to t...  As a leader in impacting global change, we'll help you pursue your passions on campus and in many...
Ad type  other  other  other
Ad word count 64  215  206

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Chatham University”, the text type used is other to obtain the best ad performance. “Chatham University” can use this copy style more. On the other hand, “Chatham University” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Chatham University” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Chatham University” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Chatham University” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Chatham University” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Chatham University” top 3 ads schedules are: 2 days,33 days, and 118 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Chatham University”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“Chatham University” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Chatham University” ad case study report

If you want to check the best ad case study of other advertisers related to “Chatham University”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Chatham University”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.