Award-winning Case Study For Chartered Institute of Public Relations By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Chartered Institute of Public Relations”, or large enterprises, they have established a Facebook page for advertising and promotion. “Chartered Institute of Public Relations” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Chartered Institute of Public Relations” through the method of adspy!

Chartered Institute of Public Relations Facebook ad Introduction by ad spy method

“Chartered Institute of Public Relations” introduction:The Chartered Institute of Public Relations (CIPR) is the only Royal Chartered professional body for public relations practitioners in the UK and overseas.

“Chartered Institute of Public Relations” Facebook ads last run:2020-02-12 00:49:06

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Chartered Institute of Public Relations” ads data to help “Chartered Institute of Public Relations” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Chartered Institute of Public Relations”. In this report, we analyze in detail the best ad cases of “Chartered Institute of Public Relations”.

Chartered Institute of Public Relations Top3 Ads Case Study:

 1st2nd3rd
Advertisers Chartered Institute of Public Relations Chartered Institute of Public Relations Chartered Institute of Public Relations
Ad title Industry Awards For PR Coding for PR pros, 30 May Chartered Institute of Public Relations
Ad text Have you got what it takes to win a CIPR Excellence Award? Enter the leading awards scheme in the... Ever needed a quick web fix or to add a tracking code to an HTML page? If only you could read and... The PRide Awards 2019 call for entries is on! Showcase the hard work, talent & creative thinking ...
CTA type LEARN_MORE BOOK_TRAVEL N/A
Ad format Image Image Image
Categories other Public Relations Agency Public Relations Agency
Duration 1 days 1 days 1 days
Like 1 1 5

Chartered Institute of Public Relations Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Chartered Institute of Public Relations” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Chartered Institute of Public Relations” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Chartered Institute of Public Relations” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Industry Awards For PR Coding for PR pros, 30 May Chartered Institute of Public Relations
Ad text  Have you got what it takes to win a CIPR Excellence Award? Enter the leading awards scheme in the...  Ever needed a quick web fix or to add a tracking code to an HTML page? If only you could read and...  The PRide Awards 2019 call for entries is on! Showcase the hard work, talent & creative thinking ...
Ad type  other  other  other
Ad word count 146  254  339

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Chartered Institute of Public Relations”, the text type used is other to obtain the best ad performance. “Chartered Institute of Public Relations” can use this copy style more. On the other hand, “Chartered Institute of Public Relations” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Chartered Institute of Public Relations” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Chartered Institute of Public Relations” are:LEARN_MORE,BOOK_TRAVEL,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Chartered Institute of Public Relations” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Chartered Institute of Public Relations” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Chartered Institute of Public Relations” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Chartered Institute of Public Relations”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Chartered Institute of Public Relations” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Chartered Institute of Public Relations” ad case study report

If you want to check the best ad case study of other advertisers related to “Chartered Institute of Public Relations”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Chartered Institute of Public Relations”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.