Award-winning Case Study For Changz Canteen By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Changz Canteen”, or large enterprises, they have established a Facebook page for advertising and promotion. “Changz Canteen” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Changz Canteen” through the method of adspy!

Changz Canteen Facebook ad Introduction by ad spy method

“Changz Canteen” introduction:Smoke & Pickles is all about good food and good times. Quality burgers paired with an extensive list of sides. Also available on UberEats

“Changz Canteen” Facebook ads last run:2020-02-21 07:28:18

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Changz Canteen” ads data to help “Changz Canteen” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Changz Canteen”. In this report, we analyze in detail the best ad cases of “Changz Canteen”.

Changz Canteen Top3 Ads Case Study:

Advertisers Changz Canteen Changz Canteen Changz Canteen
Ad title Timeline Photos This Chicken Burger Might Just Be The Best New Burger In Melbourne Timeline Photos
Ad text You got 10 minutes to polish them all off? Who's your ultimate burger wingman? #squadgoals @bra... 'The name, and concept change feels like a coming of age for the restaurant. Not just a burger ... An old favourite returns 😍 10 Cheese Croquette available at pop up ev...
Ad format Image Image Image
Categories Burger Restaurant Burger Restaurant Burger Restaurant
Duration 48 days 23 days 1 days
Like 70 15 17

Changz Canteen Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Changz Canteen” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Changz Canteen” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Changz Canteen” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Timeline Photos This Chicken Burger Might Just Be The Best New Burger In Melbourne Timeline Photos
Ad text  You got 10 minutes to polish them all off? Who's your ultimate burger wingman? #squadgoals @bra...  'The name, and concept change feels like a coming of age for the restaurant. Not just a burger ...  An old favourite returns 😍 10 Cheese Croquette available at pop up ev...
Ad type  other  other  other
Ad word count 106  252  148

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Changz Canteen”, the text type used is other to obtain the best ad performance. “Changz Canteen” can use this copy style more. On the other hand, “Changz Canteen” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Changz Canteen” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Changz Canteen” are:N/A,NO_BUTTON,MESSAGE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Changz Canteen” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Changz Canteen” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Changz Canteen” top 3 ads schedules are: 48 days,23 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Changz Canteen”‘s top 1 ad duration is 48 days. Every advertisement has a life cycle.
“Changz Canteen” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Changz Canteen” ad case study report

If you want to check the best ad case study of other advertisers related to “Changz Canteen”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Changz Canteen”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.