Award-winning Case Study For Challenge Walk MS By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Challenge Walk MS”, or large enterprises, they have established a Facebook page for advertising and promotion. “Challenge Walk MS” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Challenge Walk MS” through the method of adspy!

Challenge Walk MS Facebook ad Introduction by ad spy method

“Challenge Walk MS” introduction:Challenge Walk MS is more than a 30-50 mile endurance event. It dares us to move beyond our limits. Accept the challenge and join a community of spirit and strength. It will be an experience you'll never forget.

“Challenge Walk MS” Facebook ads last run:2020-02-04 01:51:19

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Challenge Walk MS” ads data to help “Challenge Walk MS” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Challenge Walk MS”. In this report, we analyze in detail the best ad cases of “Challenge Walk MS”.

Challenge Walk MS Top3 Ads Case Study:

Advertisers Challenge Walk MS Challenge Walk MS Challenge Walk MS
Ad title Together, We’ll Go Further Accept the Challenge Together, We’ll Go Further
Ad text Gather your friends, family and co-workers for the experience of a lifetime. Push yourself and ac... Gather your friends, family and co-workers for the experience of a lifetime. Push yourself and ac... Bond with your team during the 3-day, 50-mile Challenge Walk MS event and make new friendships th...
Ad format Carousel Image Carousel
Categories Nonprofit Organization Nonprofit Organization Nonprofit Organization
Duration 57 days 57 days 21 days
Like 3 9 12

Challenge Walk MS Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Challenge Walk MS” top 3 ads are: Carousel,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Challenge Walk MS” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Challenge Walk MS” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Together, We’ll Go Further Accept the Challenge Together, We’ll Go Further
Ad text  Gather your friends, family and co-workers for the experience of a lifetime. Push yourself and ac...  Gather your friends, family and co-workers for the experience of a lifetime. Push yourself and ac...  Bond with your team during the 3-day, 50-mile Challenge Walk MS event and make new friendships th...
Ad type  other  other  other
Ad word count 141  141  118

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Challenge Walk MS”, the text type used is other to obtain the best ad performance. “Challenge Walk MS” can use this copy style more. On the other hand, “Challenge Walk MS” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Challenge Walk MS” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Challenge Walk MS” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Challenge Walk MS” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Challenge Walk MS” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Challenge Walk MS” top 3 ads schedules are: 57 days,57 days, and 21 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Challenge Walk MS”‘s top 1 ad duration is 57 days. Every advertisement has a life cycle.
“Challenge Walk MS” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Challenge Walk MS” ad case study report

If you want to check the best ad case study of other advertisers related to “Challenge Walk MS”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Challenge Walk MS”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.