Award-winning Case Study For Chalk Festival By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Chalk Festival”, or large enterprises, they have established a Facebook page for advertising and promotion. “Chalk Festival” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Chalk Festival” through the method of adspy!

Chalk Festival Facebook ad Introduction by ad spy method

“Chalk Festival” introduction:The 2018 ‘Garden of Wonders” Feature group project events: Restoration of World Record & Site Specific Large Human Maze being rescheduled due to Red Tide

“Chalk Festival” Facebook ads last run:2020-02-22 03:16:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Chalk Festival” ads data to help “Chalk Festival” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Chalk Festival”. In this report, we analyze in detail the best ad cases of “Chalk Festival”.

Chalk Festival Top3 Ads Case Study:

Advertisers Chalk Festival Chalk Festival Chalk Festival
Ad title Chalk Festival Chalk Festival N/A
Ad text Get your multi-day ticket TODAY! Limited time offer Chalk & Pavement Music Festival Early Bird Discounted Tickets On Sale NOW! Nov. 9-12 Chalk Festival ‘Garden of Wonder!” Feature g... N/A
Ad format Image Image N/A
Categories Performance & Event Venue N/A other
Duration 19 days 1 days N/A
Like 0 112 N/A

Chalk Festival Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Chalk Festival” top 3 ads are: Image,Image, and N/A.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Chalk Festival” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Chalk Festival” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Chalk Festival Chalk Festival N/A
Ad text  Get your multi-day ticket TODAY! Limited time offer Chalk & Pavement Music Festival  Early Bird Discounted Tickets On Sale NOW! Nov. 9-12 Chalk Festival ‘Garden of Wonder!” Feature g...  N/A
Ad type  other  other  other
Ad word count 83  413  N/A

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Chalk Festival”, the text type used is other to obtain the best ad performance. “Chalk Festival” can use this copy style more. On the other hand, “Chalk Festival” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Chalk Festival” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Chalk Festival” are:BUY_TICKETS,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BUY_TICKETS” help “Chalk Festival” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Chalk Festival” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Chalk Festival” top 3 ads schedules are: 19 days,1 days, and N/A.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Chalk Festival”‘s top 1 ad duration is 19 days. Every advertisement has a life cycle.
“Chalk Festival” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Chalk Festival” ad case study report

If you want to check the best ad case study of other advertisers related to “Chalk Festival”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Chalk Festival”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.