Award-winning Case Study For Chai Point By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Chai Point”, or large enterprises, they have established a Facebook page for advertising and promotion. “Chai Point” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Chai Point” through the method of adspy!

Chai Point Facebook ad Introduction by ad spy method

“Chai Point” introduction:To serve a perfect glass of Chai that fuels progress and inspires perfection. #IndiaRunsOnChai #ChaiPoint

“Chai Point” Facebook ads last run:2020-02-22 16:32:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Chai Point” ads data to help “Chai Point” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Chai Point”. In this report, we analyze in detail the best ad cases of “Chai Point”.

Chai Point Top3 Ads Case Study:

Advertisers Chai Point Chai Point Chai Point
Ad title Chai Point Chai Point (@chai_point) • Instagram photos and videos Chai Point (@chai_point) • Instagram photos and videos
Ad text A sip for the road. A cup for the sky. All the world through a little glass of Chai! Can you gue... Says CEO, Amuleek Singh Bijral: "A billion deliveries will happen in time - all possible in a cou... Get your day started with our newly launched tasty and healthy breakfast - Mini Idlis with Sambar...
Ad format Carousel Image Image
Categories Restaurant Restaurant Restaurant
Duration 2 days 2 days 2 days
Like 0 0 0

Chai Point Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Chai Point” top 3 ads are: Carousel,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Chai Point” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Chai Point” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Chai Point Chai Point (@chai_point) • Instagram photos and videos Chai Point (@chai_point) • Instagram photos and videos
Ad text  A sip for the road. A cup for the sky. All the world through a little glass of Chai! Can you gue...  Says CEO, Amuleek Singh Bijral: "A billion deliveries will happen in time - all possible in a cou...  Get your day started with our newly launched tasty and healthy breakfast - Mini Idlis with Sambar...
Ad type  other  other  other
Ad word count 488  413  504

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Chai Point”, the text type used is other to obtain the best ad performance. “Chai Point” can use this copy style more. On the other hand, “Chai Point” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Chai Point” can learn competitors how to write a good ad copy.

3. Type of CTA case study:


Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “VIEW_INSTAGRAM_PROFILE” help “Chai Point” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Chai Point” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Chai Point” top 3 ads schedules are: 2 days,2 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Chai Point”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“Chai Point” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Chai Point” ad case study report

If you want to check the best ad case study of other advertisers related to “Chai Point”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Chai Point”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.