Award-winning Case Study For Centraal Beheer By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Centraal Beheer”, or large enterprises, they have established a Facebook page for advertising and promotion. “Centraal Beheer” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Centraal Beheer” through the method of adspy!

Centraal Beheer Facebook ad Introduction by ad spy method

“Centraal Beheer” introduction:Centraal Beheer is een grote financiële dienstverlener in Nederland. Al meer dan 100 jaar staan wij klaar voor onze klanten. Sinds 1995 zijn wij onderdeel van Achmea. U kent ons vast van de ‘Even Apeldoorn bellen’ campagne.

“Centraal Beheer” Facebook ads last run:2020-01-19 20:29:22

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Centraal Beheer” ads data to help “Centraal Beheer” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Centraal Beheer”. In this report, we analyze in detail the best ad cases of “Centraal Beheer”.

Centraal Beheer Top3 Ads Case Study:

Advertisers Centraal Beheer Centraal Beheer Centraal Beheer
Ad title Kies onze WA+ of All Risk Autoverzekering Centraal Beheer Centraal Beheer
Ad text Krijg jij vervangend vervoer als je autoschade hebt? Lamp ophangen? De Klushulp: de beste vakmensen voor je klus. Afspraak wanneer je wilt. Met komt g... Geboorte, verhuizen, relatieproblemen of het overlijden van een dierbare zijn life events die inv...
Ad format Video Carousel Carousel
Categories other other other
Duration 1 days 1 days 2 days
Like 75 19 6

Centraal Beheer Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Centraal Beheer” top 3 ads are: Video,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Centraal Beheer” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Centraal Beheer” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Kies onze WA+ of All Risk Autoverzekering Centraal Beheer Centraal Beheer
Ad text  Krijg jij vervangend vervoer als je autoschade hebt?  Lamp ophangen? De Klushulp: de beste vakmensen voor je klus. Afspraak wanneer je wilt. Met komt g...  Geboorte, verhuizen, relatieproblemen of het overlijden van een dierbare zijn life events die inv...
Ad type  other  other  other
Ad word count 52  110  197

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Centraal Beheer”, the text type used is other to obtain the best ad performance. “Centraal Beheer” can use this copy style more. On the other hand, “Centraal Beheer” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Centraal Beheer” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Centraal Beheer” are:LEARN_MORE,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Centraal Beheer” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Centraal Beheer” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Centraal Beheer” top 3 ads schedules are: 1 days,1 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Centraal Beheer”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Centraal Beheer” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Centraal Beheer” ad case study report

If you want to check the best ad case study of other advertisers related to “Centraal Beheer”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Centraal Beheer”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.