Award-winning Case Study For Cebu Pacific Air By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Cebu Pacific Air”, or large enterprises, they have established a Facebook page for advertising and promotion. “Cebu Pacific Air” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Cebu Pacific Air” through the method of adspy!

Cebu Pacific Air Facebook ad Introduction by ad spy method

“Cebu Pacific Air” introduction:The Philippines’ largest airline with the lowest fares to over 60 destinations in Asia-Pacific and the Middle East.

“Cebu Pacific Air” Facebook ads last run:2020-02-17 06:12:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Cebu Pacific Air” ads data to help “Cebu Pacific Air” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Cebu Pacific Air”. In this report, we analyze in detail the best ad cases of “Cebu Pacific Air”.

Cebu Pacific Air Top3 Ads Case Study:

 1st2nd3rd
Advertisers Cebu Pacific Air Cebu Pacific Air Cebu Pacific Air
Ad title 夏日不遠,一點就來! Summers are more fun here! Summers are more fun here!
Ad text 美麗的夏日海灘正呼喚您歸來,現在就來菲律賓吧!現可預訂,2月26日截止! Come back to your favorite summer beach escape. A trip to the Philippines is all you need! Book n... Come back to your favorite summer beach escape. A trip to the Philippines is all you need! Book n...
CTA type BOOK_TRAVEL BOOK_TRAVEL BOOK_TRAVEL
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 2 days
Like 46 78 32

Cebu Pacific Air Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Cebu Pacific Air” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Cebu Pacific Air” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Cebu Pacific Air” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 夏日不遠,一點就來! Summers are more fun here! Summers are more fun here!
Ad text  美麗的夏日海灘正呼喚您歸來,現在就來菲律賓吧!現可預訂,2月26日截止!  Come back to your favorite summer beach escape. A trip to the Philippines is all you need! Book n...  Come back to your favorite summer beach escape. A trip to the Philippines is all you need! Book n...
Ad type  other  other  other
Ad word count 36  112  112

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Cebu Pacific Air”, the text type used is other to obtain the best ad performance. “Cebu Pacific Air” can use this copy style more. On the other hand, “Cebu Pacific Air” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Cebu Pacific Air” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Cebu Pacific Air” are:BOOK_TRAVEL,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Cebu Pacific Air” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Cebu Pacific Air” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Cebu Pacific Air” top 3 ads schedules are: 1 days,1 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Cebu Pacific Air”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Cebu Pacific Air” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Cebu Pacific Air” ad case study report

If you want to check the best ad case study of other advertisers related to “Cebu Pacific Air”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Cebu Pacific Air”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.