Award-winning Case Study For CBS Sports By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “CBS Sports”, or large enterprises, they have established a Facebook page for advertising and promotion. “CBS Sports” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “CBS Sports” through the method of adspy!

CBS Sports Facebook ad Introduction by ad spy method

“CBS Sports” introduction:Download the free CBS Sports mobile app: Follow us on Twitter: Website:

“CBS Sports” Facebook ads last run:2020-01-24 18:29:33

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “CBS Sports” ads data to help “CBS Sports” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “CBS Sports”. In this report, we analyze in detail the best ad cases of “CBS Sports”.

CBS Sports Top3 Ads Case Study:

Advertisers CBS Sports CBS Sports CBS Sports
Ad title We Need to Talk on Facebook Watch Inside College Basketball on Facebook Watch CBS Sports
Ad text A unique all female perspective on the hottest sports topics. Previews, Recaps, and Analysis of the Biggest Stories in College Basketball Did the UFC judges get it right?
Ad format Video Video Image
Categories other other other
Duration 4 days 1 days 1 days
Like 884 1962 714

CBS Sports Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “CBS Sports” top 3 ads are: Video,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“CBS Sports” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “CBS Sports” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title We Need to Talk on Facebook Watch Inside College Basketball on Facebook Watch CBS Sports
Ad text  A unique all female perspective on the hottest sports topics.  Previews, Recaps, and Analysis of the Biggest Stories in College Basketball  Did the UFC judges get it right?
Ad type  other  other  other
Ad word count 61  75  32

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “CBS Sports”, the text type used is other to obtain the best ad performance. “CBS Sports” can use this copy style more. On the other hand, “CBS Sports” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “CBS Sports” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “CBS Sports” are:WATCH_MORE,WATCH_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “WATCH_MORE” help “CBS Sports” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “CBS Sports” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “CBS Sports” top 3 ads schedules are: 4 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “CBS Sports”‘s top 1 ad duration is 4 days. Every advertisement has a life cycle.
“CBS Sports” should put ads in the best time period, so that ads get the most value in a limited time.

Related “CBS Sports” ad case study report

If you want to check the best ad case study of other advertisers related to “CBS Sports”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “CBS Sports”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.