Award-winning Case Study For CBS News By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “CBS News”, or large enterprises, they have established a Facebook page for advertising and promotion. “CBS News” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “CBS News” through the method of adspy!

CBS News Facebook ad Introduction by ad spy method

“CBS News” introduction:Original reporting and trusted news with content and perspective found nowhere else: www.CBSNews.com

“CBS News” Facebook ads last run:2019-05-08 19:05:57

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “CBS News” ads data to help “CBS News” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “CBS News”. In this report, we analyze in detail the best ad cases of “CBS News”.

CBS News Top3 Ads Case Study:

 1st2nd3rd
Advertisers CBS News CBS News CBS News
Ad title Democratic debate on CBSN: Watch Tuesday Daredevil and Flat Earth theorist "Mad Mike" Hughes dies in rocket crash Democratic debate on CBSN: Watch Tuesday
Ad text Don't miss a minute of the Democratic debate in South Carolina tonight. Stream it for free on CBS... Hughes believed the Earth is flat, and wanted to prove it by taking pictures from a homemade rocket. Who should face Donald Trump? Stream the South Carolina Democratic debate free. Live on CBSN, Tue...
CTA type LEARN_MORE N/A LEARN_MORE
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 65 121 915

CBS News Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “CBS News” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“CBS News” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “CBS News” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Democratic debate on CBSN: Watch Tuesday Daredevil and Flat Earth theorist "Mad Mike" Hughes dies in rocket crash Democratic debate on CBSN: Watch Tuesday
Ad text  Don't miss a minute of the Democratic debate in South Carolina tonight. Stream it for free on CBS...  Hughes believed the Earth is flat, and wanted to prove it by taking pictures from a homemade rocket.  Who should face Donald Trump? Stream the South Carolina Democratic debate free. Live on CBSN, Tue...
Ad type  other  other  other
Ad word count 107  100  109

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “CBS News”, the text type used is other to obtain the best ad performance. “CBS News” can use this copy style more. On the other hand, “CBS News” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “CBS News” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “CBS News” are:LEARN_MORE,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “CBS News” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “CBS News” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “CBS News” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “CBS News”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“CBS News” should put ads in the best time period, so that ads get the most value in a limited time.

Related “CBS News” ad case study report

If you want to check the best ad case study of other advertisers related to “CBS News”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “CBS News”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.