Award-winning Case Study For Cat's Pride® Cat Litter By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Cat's Pride® Cat Litter”, or large enterprises, they have established a Facebook page for advertising and promotion. “Cat's Pride® Cat Litter” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Cat's Pride® Cat Litter” through the method of adspy!

Cat's Pride® Cat Litter Facebook ad Introduction by ad spy method

“Cat's Pride® Cat Litter” introduction:Cat's Pride® has been around for over 60 years and has always been committed to the health and well-being of your cat.

“Cat's Pride® Cat Litter” Facebook ads last run:2020-02-07 00:25:42

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Cat's Pride® Cat Litter” ads data to help “Cat's Pride® Cat Litter” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Cat's Pride® Cat Litter”. In this report, we analyze in detail the best ad cases of “Cat's Pride® Cat Litter”.

Cat's Pride® Cat Litter Top3 Ads Case Study:

Advertisers Cat's Pride® Cat Litter Cat's Pride® Cat Litter Cat's Pride® Cat Litter
Ad title Choose the GREEN JUG™ Choose the GREEN JUG™ You Buy a Jug. We Donate a Pound.
Ad text When you buy a GREEN JUG™ of Cat's Pride cat litter, you help shelter cats find homes. When you buy a GREEN JUG™ of Cat's Pride cat litter, you help shelter cats find homes. Over 3 million cats enter shelters every year. Let’s help them get the care they need. For every ...
Ad format Image Image Image
Categories other other Pet Supplies
Duration 1 days 1 days 19 days
Like 158 28 0

Cat's Pride® Cat Litter Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Cat's Pride® Cat Litter” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Cat's Pride® Cat Litter” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Cat's Pride® Cat Litter” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Choose the GREEN JUG™ Choose the GREEN JUG™ You Buy a Jug. We Donate a Pound.
Ad text  When you buy a GREEN JUG™ of Cat's Pride cat litter, you help shelter cats find homes.  When you buy a GREEN JUG™ of Cat's Pride cat litter, you help shelter cats find homes.  Over 3 million cats enter shelters every year. Let’s help them get the care they need. For every ...
Ad type  other  other  other
Ad word count 86  86  283

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Cat's Pride® Cat Litter”, the text type used is other to obtain the best ad performance. “Cat's Pride® Cat Litter” can use this copy style more. On the other hand, “Cat's Pride® Cat Litter” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Cat's Pride® Cat Litter” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Cat's Pride® Cat Litter” are:SHOP_NOW,SHOP_NOW,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Cat's Pride® Cat Litter” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Cat's Pride® Cat Litter” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Cat's Pride® Cat Litter” top 3 ads schedules are: 1 days,1 days, and 19 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Cat's Pride® Cat Litter”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Cat's Pride® Cat Litter” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Cat's Pride® Cat Litter” ad case study report

If you want to check the best ad case study of other advertisers related to “Cat's Pride® Cat Litter”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Cat's Pride® Cat Litter”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.