Award-winning Case Study For Casa Cultural de las Americas By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Casa Cultural de las Americas”, or large enterprises, they have established a Facebook page for advertising and promotion. “Casa Cultural de las Americas” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Casa Cultural de las Americas” through the method of adspy!

Casa Cultural de las Americas Facebook ad Introduction by ad spy method

“Casa Cultural de las Americas” introduction:Casa Cultural de las Americas (CCA) is a 501(c)(3) non-profit organization

“Casa Cultural de las Americas” Facebook ads last run:2020-02-21 09:24:20

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Casa Cultural de las Americas” ads data to help “Casa Cultural de las Americas” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Casa Cultural de las Americas”. In this report, we analyze in detail the best ad cases of “Casa Cultural de las Americas”.

Casa Cultural de las Americas Top3 Ads Case Study:

 1st2nd3rd
Advertisers Casa Cultural de las Americas Casa Cultural de las Americas Casa Cultural de las Americas
Ad title Casa Cultural de las Americas International Literature Festival 2018 Casa Cultural de las Americas and University of Houston College of Liberal Arts and Social Sciences Invite you to Attend the International Literature Festival Houston - San Antonio 2018 | ccamericas
Ad text ****ESTA INVITADO**** El Festival Internacional de Literatura Houston San Antonio 2018 (Houston: ... INTERNATIONAL LITERATURE FESTIVAL, HOUSTON AND SAN ANTONIO, 2018 Casa Cultural de las Americas w... ****ESTA INVITADO**** El Festival Internacional de Literatura Houston San Antonio 2018 (Houston: ...
CTA type LEARN_MORE BOOK_TRAVEL LEARN_MORE
Ad format Image Video Image
Categories Nonprofit Organization Nonprofit Organization N/A
Duration 50 days 15 days 3 days
Like 179 4 120

Casa Cultural de las Americas Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Casa Cultural de las Americas” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Casa Cultural de las Americas” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Casa Cultural de las Americas” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Casa Cultural de las Americas International Literature Festival 2018 Casa Cultural de las Americas and University of Houston College of Liberal Arts and Social Sciences Invite you to Attend the International Literature Festival Houston - San Antonio 2018 | ccamericas
Ad text  ****ESTA INVITADO**** El Festival Internacional de Literatura Houston San Antonio 2018 (Houston: ...  INTERNATIONAL LITERATURE FESTIVAL, HOUSTON AND SAN ANTONIO, 2018 Casa Cultural de las Americas w...  ****ESTA INVITADO**** El Festival Internacional de Literatura Houston San Antonio 2018 (Houston: ...
Ad type  other  other  other
Ad word count 1196  639  1190

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Casa Cultural de las Americas”, the text type used is other to obtain the best ad performance. “Casa Cultural de las Americas” can use this copy style more. On the other hand, “Casa Cultural de las Americas” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Casa Cultural de las Americas” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Casa Cultural de las Americas” are:LEARN_MORE,BOOK_TRAVEL,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Casa Cultural de las Americas” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Casa Cultural de las Americas” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Casa Cultural de las Americas” top 3 ads schedules are: 50 days,15 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Casa Cultural de las Americas”‘s top 1 ad duration is 50 days. Every advertisement has a life cycle.
“Casa Cultural de las Americas” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Casa Cultural de las Americas” ad case study report

If you want to check the best ad case study of other advertisers related to “Casa Cultural de las Americas”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Casa Cultural de las Americas”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.