Award-winning Case Study For Carretera Austral By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Carretera Austral”, or large enterprises, they have established a Facebook page for advertising and promotion. “Carretera Austral” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Carretera Austral” through the method of adspy!

Carretera Austral Facebook ad Introduction by ad spy method

“Carretera Austral” introduction:Somos Carretera Austral

“Carretera Austral” Facebook ads last run:2020-02-14 06:04:57

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Carretera Austral” ads data to help “Carretera Austral” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Carretera Austral”. In this report, we analyze in detail the best ad cases of “Carretera Austral”.

Carretera Austral Top3 Ads Case Study:

Advertisers Carretera Austral Carretera Austral Carretera Austral
Ad title Carretera Austral | Paquetes Turísticos Vive Carretera Austral Tours Carretera Austral
Ad text ¿Sabías que la primavera es una de las mejores épocas en #CarreteraAustral? Disfrútala con estos... Descubre las Maravillas de #CarreteraAustral. ¿Pensando en una experiencia única? Paquetes turíst... ¡Ven a disfrutar de los más impactantes atractivos de #CarreteraAustral! ✔️ Capillas de Mármol ✔️...
Ad format Image Image Image
Categories other other other
Duration 33 days 1 days 1 days
Like 2313 7671 1407

Carretera Austral Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Carretera Austral” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Carretera Austral” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Carretera Austral” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Carretera Austral | Paquetes Turísticos Vive Carretera Austral Tours Carretera Austral
Ad text  ¿Sabías que la primavera es una de las mejores épocas en #CarreteraAustral? Disfrútala con estos...  Descubre las Maravillas de #CarreteraAustral. ¿Pensando en una experiencia única? Paquetes turíst...  ¡Ven a disfrutar de los más impactantes atractivos de #CarreteraAustral! ✔️ Capillas de Mármol ✔️...
Ad type  other  other  other
Ad word count 226  192  158

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Carretera Austral”, the text type used is other to obtain the best ad performance. “Carretera Austral” can use this copy style more. On the other hand, “Carretera Austral” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Carretera Austral” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Carretera Austral” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Carretera Austral” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Carretera Austral” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Carretera Austral” top 3 ads schedules are: 33 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Carretera Austral”‘s top 1 ad duration is 33 days. Every advertisement has a life cycle.
“Carretera Austral” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Carretera Austral” ad case study report

If you want to check the best ad case study of other advertisers related to “Carretera Austral”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Carretera Austral”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.