Award-winning Case Study For Carlisle Homes By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Carlisle Homes”, or large enterprises, they have established a Facebook page for advertising and promotion. “Carlisle Homes” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Carlisle Homes” through the method of adspy!

Carlisle Homes Facebook ad Introduction by ad spy method

“Carlisle Homes” introduction:Our Facebook page is monitored during our business hours of 8 am - 4.30 pm Monday to Thursday, and 8 am - 4 pm on Friday.

“Carlisle Homes” Facebook ads last run:2020-02-17 06:44:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Carlisle Homes” ads data to help “Carlisle Homes” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Carlisle Homes”. In this report, we analyze in detail the best ad cases of “Carlisle Homes”.

Carlisle Homes Top3 Ads Case Study:

Advertisers Carlisle Homes Carlisle Homes Carlisle Homes
Ad title Play it cool this Valentine's Day with evaporative cooling! The Easy Living Range from Carlisle Homes Carlisle Homes
Ad text Carlisle Homes’ gift to you this Valentine's Day weekend is evaporative cooling in your EasyLivin... Single Storey Homes from $169,000! MOVE IN BEFORE CHRISTMAS 2019! If you have titled land and purchase your new EasyLiving Series s...
Ad format Image Image Image
Categories other Construction Company Construction Company
Duration 1 days 168 days 1 days
Like 13 689 27

Carlisle Homes Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Carlisle Homes” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Carlisle Homes” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Carlisle Homes” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Play it cool this Valentine's Day with evaporative cooling! The Easy Living Range from Carlisle Homes Carlisle Homes
Ad text  Carlisle Homes’ gift to you this Valentine's Day weekend is evaporative cooling in your EasyLivin...  Single Storey Homes from $169,000!  MOVE IN BEFORE CHRISTMAS 2019! If you have titled land and purchase your new EasyLiving Series s...
Ad type  other  other  other
Ad word count 266  34  423

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Carlisle Homes”, the text type used is other to obtain the best ad performance. “Carlisle Homes” can use this copy style more. On the other hand, “Carlisle Homes” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Carlisle Homes” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Carlisle Homes” are:LEARN_MORE,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Carlisle Homes” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Carlisle Homes” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Carlisle Homes” top 3 ads schedules are: 1 days,168 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Carlisle Homes”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Carlisle Homes” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Carlisle Homes” ad case study report

If you want to check the best ad case study of other advertisers related to “Carlisle Homes”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Carlisle Homes”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.