Award-winning Case Study For Capsicum Culinary Studio By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Capsicum Culinary Studio”, or large enterprises, they have established a Facebook page for advertising and promotion. “Capsicum Culinary Studio” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Capsicum Culinary Studio” through the method of adspy!

Capsicum Culinary Studio Facebook ad Introduction by ad spy method

“Capsicum Culinary Studio” introduction:Welcome to Capsicum Culinary Studio, South Africa's leading professional Chef Education and Training Institution.

“Capsicum Culinary Studio” Facebook ads last run:2020-02-17 09:08:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Capsicum Culinary Studio” ads data to help “Capsicum Culinary Studio” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Capsicum Culinary Studio”. In this report, we analyze in detail the best ad cases of “Capsicum Culinary Studio”.

Capsicum Culinary Studio Top3 Ads Case Study:

Advertisers Capsicum Culinary Studio Capsicum Culinary Studio Capsicum Culinary Studio
Ad title Ignite your culinary passions Capsicum Culinary Studio Capsicum Culinary Studio
Ad text Are you the next fiery Gordon Ramsay?, the self motivated, comical Jamie Oliver, or the ever deca... Own your future with Capsicum! You've seen Master Chef, you dreamed of being 'The Master Chef' - You have a signature dish just ...
Ad format Image Carousel Carousel
Categories Food & Beverage Food & Beverage Food & Beverage
Duration 1 days 19 days 1 days
Like 47 4 197

Capsicum Culinary Studio Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Capsicum Culinary Studio” top 3 ads are: Image,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Capsicum Culinary Studio” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Capsicum Culinary Studio” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Ignite your culinary passions Capsicum Culinary Studio Capsicum Culinary Studio
Ad text  Are you the next fiery Gordon Ramsay?, the self motivated, comical Jamie Oliver, or the ever deca...  Own your future with Capsicum!  You've seen Master Chef, you dreamed of being 'The Master Chef' - You have a signature dish just ...
Ad type  other  other  other
Ad word count 256  30  305

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Capsicum Culinary Studio”, the text type used is other to obtain the best ad performance. “Capsicum Culinary Studio” can use this copy style more. On the other hand, “Capsicum Culinary Studio” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Capsicum Culinary Studio” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Capsicum Culinary Studio” are:SIGN_UP,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SIGN_UP” help “Capsicum Culinary Studio” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Capsicum Culinary Studio” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Capsicum Culinary Studio” top 3 ads schedules are: 1 days,19 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Capsicum Culinary Studio”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Capsicum Culinary Studio” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Capsicum Culinary Studio” ad case study report

If you want to check the best ad case study of other advertisers related to “Capsicum Culinary Studio”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Capsicum Culinary Studio”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.