Award-winning Case Study For Capitol Optical By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Capitol Optical”, or large enterprises, they have established a Facebook page for advertising and promotion. “Capitol Optical” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Capitol Optical” through the method of adspy!

Capitol Optical Facebook ad Introduction by ad spy method

“Capitol Optical” introduction:With 18 Capitol Optical outlets nationwide, we offer convenience to your eyecare solutions and vision needs.

“Capitol Optical” Facebook ads last run:2020-02-10 15:32:29

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Capitol Optical” ads data to help “Capitol Optical” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Capitol Optical”. In this report, we analyze in detail the best ad cases of “Capitol Optical”.

Capitol Optical Top3 Ads Case Study:

Advertisers Capitol Optical Capitol Optical Capitol Optical
Ad title Capitol Optical Capitol Optical (@capitolopticalsg) • Instagram photos and videos Capitol Optical
Ad text Get your eyes checked today at your nearest Capitol Optical store and try on Acuvue's range of co... @capitolopticalsg // fantastic 2 for 1 package where you receive a complimentary Varilux® with Es... Get your eyes checked today at your nearest Capitol Optical store and try on Acuvue's range of co...
Ad format Carousel Image Carousel
Categories Sunglasses & Eyewear Store Sunglasses & Eyewear Store Sunglasses & Eyewear Store
Duration 16 days 15 days 3 days
Like 9 0 7

Capitol Optical Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Capitol Optical” top 3 ads are: Carousel,Image, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Capitol Optical” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Capitol Optical” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Capitol Optical Capitol Optical (@capitolopticalsg) • Instagram photos and videos Capitol Optical
Ad text  Get your eyes checked today at your nearest Capitol Optical store and try on Acuvue's range of co...  @capitolopticalsg // fantastic 2 for 1 package where you receive a complimentary Varilux® with Es...  Get your eyes checked today at your nearest Capitol Optical store and try on Acuvue's range of co...
Ad type  other  other  other
Ad word count 142  563  142

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Capitol Optical”, the text type used is other to obtain the best ad performance. “Capitol Optical” can use this copy style more. On the other hand, “Capitol Optical” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Capitol Optical” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Capitol Optical” are:N/A,VIEW_INSTAGRAM_PROFILE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Capitol Optical” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Capitol Optical” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Capitol Optical” top 3 ads schedules are: 16 days,15 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Capitol Optical”‘s top 1 ad duration is 16 days. Every advertisement has a life cycle.
“Capitol Optical” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Capitol Optical” ad case study report

If you want to check the best ad case study of other advertisers related to “Capitol Optical”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Capitol Optical”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.