Award-winning Case Study For Capital One By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Capital One”, or large enterprises, they have established a Facebook page for advertising and promotion. “Capital One” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Capital One” through the method of adspy!

Capital One Facebook ad Introduction by ad spy method

“Capital One” introduction:At Capital One we're on a mission for our customers—bringing them great products, rewards and service. Capital One is the Official Bank and Credit Card of the NCAA®

“Capital One” Facebook ads last run:2020-01-24 18:25:14

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Capital One” ads data to help “Capital One” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Capital One”. In this report, we analyze in detail the best ad cases of “Capital One”.

Capital One Top3 Ads Case Study:

Advertisers Capital One Capital One Capital One
Ad title Get Pre-Qualified Eno from Capital One Earn More Rewards.
Ad text Test drive your financing with Auto Navigator® from Capital One. See your rate and monthly paymen... Eno can notify you about purchases that don’t fit your spending patterns in case there’s a mistake. Turn life’s moments into once-in-a-lifetime experiences. Add a user to your Capital One credit ca...
Ad format Image Video Video
Categories other other other
Duration 9 days 12 days 13 days
Like 60 587 247

Capital One Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Capital One” top 3 ads are: Image,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Capital One” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Capital One” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Get Pre-Qualified Eno from Capital One Earn More Rewards.
Ad text  Test drive your financing with Auto Navigator® from Capital One. See your rate and monthly paymen...  Eno can notify you about purchases that don’t fit your spending patterns in case there’s a mistake.  Turn life’s moments into once-in-a-lifetime experiences. Add a user to your Capital One credit ca...
Ad type  other  other  other
Ad word count 129  99  130

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Capital One”, the text type used is other to obtain the best ad performance. “Capital One” can use this copy style more. On the other hand, “Capital One” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Capital One” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Capital One” are:LEARN_MORE,LEARN_MORE,SIGN_UP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Capital One” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Capital One” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Capital One” top 3 ads schedules are: 9 days,12 days, and 13 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Capital One”‘s top 1 ad duration is 9 days. Every advertisement has a life cycle.
“Capital One” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Capital One” ad case study report

If you want to check the best ad case study of other advertisers related to “Capital One”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Capital One”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.