Award-winning Case Study For Canopy by Hilton By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Canopy by Hilton”, or large enterprises, they have established a Facebook page for advertising and promotion. “Canopy by Hilton” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Canopy by Hilton” through the method of adspy!

Canopy by Hilton Facebook ad Introduction by ad spy method

“Canopy by Hilton” introduction:Canopy is the energizing new hotel in the neighborhood offering simple, guest-directed service, thoughtful local choices & surprisingly comfortable spaces.

“Canopy by Hilton” Facebook ads last run:2020-02-17 07:24:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Canopy by Hilton” ads data to help “Canopy by Hilton” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Canopy by Hilton”. In this report, we analyze in detail the best ad cases of “Canopy by Hilton”.

Canopy by Hilton Top3 Ads Case Study:

Advertisers Canopy by Hilton Canopy by Hilton Canopy by Hilton
Ad title Timeline Photos Canopy by Hilton Canopy by Hilton
Ad text Say good morning with locally sourced ingredients at Central Market House, located inside Canopy ... You may be just visiting, but Front Desk Agent Alyssa prides herself on making each and every gue... Sleep in or start exploring? The day is yours at @canopyminneapolis.
CTA type N/A N/A N/A
Ad format Image Video Image
Categories other Travel Company Travel Company
Duration 1 days 4 days 1 days
Like 493 0 0

Canopy by Hilton Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Canopy by Hilton” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Canopy by Hilton” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Canopy by Hilton” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Timeline Photos Canopy by Hilton Canopy by Hilton
Ad text  Say good morning with locally sourced ingredients at Central Market House, located inside Canopy ...  You may be just visiting, but Front Desk Agent Alyssa prides herself on making each and every gue...  Sleep in or start exploring? The day is yours at @canopyminneapolis.
Ad type  other  other  other
Ad word count 176  151  68

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Canopy by Hilton”, the text type used is other to obtain the best ad performance. “Canopy by Hilton” can use this copy style more. On the other hand, “Canopy by Hilton” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Canopy by Hilton” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Canopy by Hilton” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Canopy by Hilton” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Canopy by Hilton” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Canopy by Hilton” top 3 ads schedules are: 1 days,4 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Canopy by Hilton”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Canopy by Hilton” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Canopy by Hilton” ad case study report

If you want to check the best ad case study of other advertisers related to “Canopy by Hilton”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Canopy by Hilton”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.