Award-winning Case Study For Canon Hong Kong By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Canon Hong Kong”, or large enterprises, they have established a Facebook page for advertising and promotion. “Canon Hong Kong” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Canon Hong Kong” through the method of adspy!

Canon Hong Kong Facebook ad Introduction by ad spy method

“Canon Hong Kong” introduction:歡迎加入“Canon HongKong”官方Facebook專頁!同時,訂閱Canon Hongkong YouTube官方頻道 (,緊貼Canon最新產品資訊、攝影攝錄教學示範等精彩內容!

“Canon Hong Kong” Facebook ads last run:2020-02-17 05:20:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Canon Hong Kong” ads data to help “Canon Hong Kong” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Canon Hong Kong”. In this report, we analyze in detail the best ad cases of “Canon Hong Kong”.

Canon Hong Kong Top3 Ads Case Study:

Advertisers Canon Hong Kong Canon Hong Kong Canon Hong Kong
Ad title 【EOS-1D X Mark III 隆重登場】 Canon Hong Kong Canon Hong Kong
Ad text 【EOS-1D X Mark III 隆重登場】 以最頂尖影像工藝, 帶來登峰造極表現, 機皇快將降臨。 相隔 3 年,新一代旗艦級單反 EOS-1D X Mark III 以更多強大規格登場... 【旅攝天涯鏡 一支鏡滿足你多個願望】 去旅行想影靚相,好多時都要帶幾支鏡頭,但有咗 RF 24-240mm f/4-6.3 IS USM,出行前執野就唔使左諗右諗,一支搞掂晒! 由即日起至 1... 超輕巧全片幅無反 EOS RP , 機身僅重440g,配上優惠組合, 仲唔快啲入手? #CanonHK #EOSRPHK #LightnLight #EverydayFullFrame
Ad format Video Carousel Carousel
Categories other other Product/Service
Duration 1 days 1 days 1 days
Like 552 42 50

Canon Hong Kong Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Canon Hong Kong” top 3 ads are: Video,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Canon Hong Kong” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Canon Hong Kong” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 【EOS-1D X Mark III 隆重登場】 Canon Hong Kong Canon Hong Kong
Ad text  【EOS-1D X Mark III 隆重登場】 以最頂尖影像工藝, 帶來登峰造極表現, 機皇快將降臨。 相隔 3 年,新一代旗艦級單反 EOS-1D X Mark III 以更多強大規格登場...  【旅攝天涯鏡 一支鏡滿足你多個願望】 去旅行想影靚相,好多時都要帶幾支鏡頭,但有咗 RF 24-240mm f/4-6.3 IS USM,出行前執野就唔使左諗右諗,一支搞掂晒! 由即日起至 1...  超輕巧全片幅無反 EOS RP , 機身僅重440g,配上優惠組合, 仲唔快啲入手? #CanonHK #EOSRPHK #LightnLight #EverydayFullFrame
Ad type  other  other  other
Ad word count 515  164  95

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Canon Hong Kong”, the text type used is other to obtain the best ad performance. “Canon Hong Kong” can use this copy style more. On the other hand, “Canon Hong Kong” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Canon Hong Kong” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Canon Hong Kong” are:N/A,SHOP_NOW,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Canon Hong Kong” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Canon Hong Kong” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Canon Hong Kong” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Canon Hong Kong”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Canon Hong Kong” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Canon Hong Kong” ad case study report

If you want to check the best ad case study of other advertisers related to “Canon Hong Kong”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Canon Hong Kong”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.