Canon Hong Kong Case Study Adspy Report of Best Ads - BigSpy

Facebook is the world’s largest social media platform, with 60% of brands marketing on Facebook.Facebook is a platform full of business opportunities. Whether it is individual users, small and medium enterprises, or large enterprises, they have established brand pages on Facebook for advertising and promotion. “Canon Hong Kong” chose to advertise on Facebook and achieved success. Now we analyze its successful advertising experience through BigSpy.

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks “Canon Hong Kong” ads and analyzes advertising data to help “Canon Hong Kong” find the best conversion creatives and ad copy.BigSpy makes the advertising world transparent, allowing more businesses to increase sales conversions through advertising spies. Now BigSpy generates an advertisement report for “Canon Hong Kong”, and the link is “advertiser report“. In this report, we analyze in detail the best advertising cases of “Canon Hong Kong”.

Canon Hong Kong Facebook adspy

“Canon Hong Kong” introduction:歡迎加入“Canon HongKong”官方Facebook專頁!同時,訂閱Canon Hongkong YouTube官方頻道 (http://www.youtube.com/CanonHongkong),緊貼Canon最新產品資訊、攝影攝錄教學示範等精彩內容!

“Canon Hong Kong” Facebook ads last run:2020-02-17 05:20:32

Top3 Advertising Case Study:

 1st2nd3rd
Advertisers Canon Hong Kong Canon Hong Kong Canon Hong Kong
Ad title 【EOS-1D X Mark III 隆重登場】 Canon Hong Kong Canon Hong Kong
Ad text 【EOS-1D X Mark III 隆重登場】 以最頂尖影像工藝, 帶來登峰造極表現, 機皇快將降臨。 相隔 3 年,新一代旗艦級單反 EOS-1D X Mark III 以更多強大規格登場... 【旅攝天涯鏡 一支鏡滿足你多個願望】 去旅行想影靚相,好多時都要帶幾支鏡頭,但有咗 RF 24-240mm f/4-6.3 IS USM,出行前執野就唔使左諗右諗,一支搞掂晒! 由即日起至 1... 超輕巧全片幅無反 EOS RP , 機身僅重440g,配上優惠組合, 仲唔快啲入手? #CanonHK #EOSRPHK #LightnLight #EverydayFullFrame
CTA type N/A SHOP_NOW N/A
Ad format Video Carousel Carousel
Categories other other Product/Service
Duration 1 days 1 days 1 days
Like 552 42 50

Canon Hong Kong facebook ad case analytics and study

1.Advertising format and material analysis:

The advertising formats used by “Canon Hong Kong” top 3 ads are Video,Carousel, and Carousel.

Ad Format Optimization Suggestions:

The Facebook algorithm indicates that Facebook will give priority to displaying videos to user news sources. So, to get more advertising reach, consider video advertising.

In summary: Facebook’s creatives determine the user’s first sense of advertising. A / B testing of different creatives is required, and different creatives are used for different audiences. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Advertising copy analysis and study:

 1st2nd3rd
Ad title【EOS-1D X Mark III 隆重登場】Canon Hong KongCanon Hong Kong
Ad text 【EOS-1D X Mark III 隆重登場】 以最頂尖影像工藝, 帶來登峰造極表現, 機皇快將降臨。 相隔 3 年,新一代旗艦級單反 EOS-1D X Mark III 以更多強大規格登場... 【旅攝天涯鏡 一支鏡滿足你多個願望】 去旅行想影靚相,好多時都要帶幾支鏡頭,但有咗 RF 24-240mm f/4-6.3 IS USM,出行前執野就唔使左諗右諗,一支搞掂晒! 由即日起至 1... 超輕巧全片幅無反 EOS RP , 機身僅重440g,配上優惠組合, 仲唔快啲入手? #CanonHK #EOSRPHK #LightnLight #EverydayFullFrame
Ad type other other other
Ad word count515 164 95

Ad copy optimization suggestions:

Although copywriting accounts for a small part of advertising, copywriting can directly affect the click-through rate of ads. Among all the ads of “Canon Hong Kong”, the text type used is other to obtain the best advertising results. “Canon Hong Kong” can use this copy style more. On the other hand, Advertising copy requires A / B testing, because the length of copy, spacing, and size of fonts, white space, etc. are all different.

Summary: Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing ad copy, advertisers can learn how to design good ad copy.

3. Type of CTA analytics and study:

The types of CTA used by “Canon Hong Kong” are:N/A,SHOP_NOW,N/A.

CTA optimization recommendations:

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it. Adding a call to action to your Facebook ad lets users know what to expect from the other side of the ad.

In the 1st advertising case, the use of “N/A” help “Canon Hong Kong” gets a higher conversion.

In summary: Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for your test.

4. Advertising schedule:

“Canon Hong Kong” When Facebook ads are placed on Facebook, the ad schedules are 1 days,1 days, and 1 days.

Ad scheduling optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook advertising report, which day and time will you get the results. With this, you can set the schedule for your ads so that they only run during valuable time periods.

Finally, the above is the analysis and optimization suggestions for the Facebook ads of “Canon Hong Kong”. The analysis and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through Bigspy. In real advertising marketing, marketers also need to have in-depth analysis of products through BigSpy, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.