Award-winning Case Study For Cancer Care Parcel By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Cancer Care Parcel”, or large enterprises, they have established a Facebook page for advertising and promotion. “Cancer Care Parcel” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Cancer Care Parcel” through the method of adspy!

Cancer Care Parcel Facebook ad Introduction by ad spy method

“Cancer Care Parcel” introduction:Thoughtful Cancer Gift Packages & Cancer Gift Hampers. Covering all ages and treatments. Including chemotherapy, radiotherapy, surgery, convalescence.

“Cancer Care Parcel” Facebook ads last run:2020-02-25 02:02:10

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Cancer Care Parcel” ads data to help “Cancer Care Parcel” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Cancer Care Parcel”. In this report, we analyze in detail the best ad cases of “Cancer Care Parcel”.

Cancer Care Parcel Top3 Ads Case Study:

Advertisers Cancer Care Parcel Cancer Care Parcel Cancer Care Parcel
Ad title Cancer Care Parcel Cancer Care Parcel Cancer Care Parcel
Ad text We Know That Choosing An Appropriate Cancer Gift Can Be Hard. These Guides Can Help You Make The... Having been through cancer herself Dr Cohen initially put together several gift packages that she... This specially crafted deluxe parcel provides useful & luxury items for all men with cancer, at a...
Ad format Carousel Image Image
Categories Gift Shop Gift Shop Gift Shop
Duration 1 days 1 days 1 days
Like 5 170 56

Cancer Care Parcel Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Cancer Care Parcel” top 3 ads are: Carousel,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Cancer Care Parcel” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Cancer Care Parcel” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Cancer Care Parcel Cancer Care Parcel Cancer Care Parcel
Ad text  We Know That Choosing An Appropriate Cancer Gift Can Be Hard. These Guides Can Help You Make The...  Having been through cancer herself Dr Cohen initially put together several gift packages that she...  This specially crafted deluxe parcel provides useful & luxury items for all men with cancer, at a...
Ad type  other  other  other
Ad word count 113  442  145

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Cancer Care Parcel”, the text type used is other to obtain the best ad performance. “Cancer Care Parcel” can use this copy style more. On the other hand, “Cancer Care Parcel” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Cancer Care Parcel” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Cancer Care Parcel” are:LEARN_MORE,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Cancer Care Parcel” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Cancer Care Parcel” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Cancer Care Parcel” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Cancer Care Parcel”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Cancer Care Parcel” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Cancer Care Parcel” ad case study report

If you want to check the best ad case study of other advertisers related to “Cancer Care Parcel”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Cancer Care Parcel”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.