Award-winning Case Study For Canadian Liver Foundation By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Canadian Liver Foundation”, or large enterprises, they have established a Facebook page for advertising and promotion. “Canadian Liver Foundation” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Canadian Liver Foundation” through the method of adspy!

Canadian Liver Foundation Facebook ad Introduction by ad spy method

“Canadian Liver Foundation” introduction:Founded in 1969, we are the only national charity in Canada focused on liver health, and the main source of non-profit funding for liver research.

“Canadian Liver Foundation” Facebook ads last run:2020-02-21 13:14:19

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Canadian Liver Foundation” ads data to help “Canadian Liver Foundation” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Canadian Liver Foundation”. In this report, we analyze in detail the best ad cases of “Canadian Liver Foundation”.

Canadian Liver Foundation Top3 Ads Case Study:

Advertisers Canadian Liver Foundation Canadian Liver Foundation Canadian Liver Foundation
Ad title 2019 Edmonton Stroll for Liver Canadian Liver Foundation 2019 Vancouver Stroll for Liver
Ad text Let’s stroll together to change the lives of those who are suffering from liver disease! If your liver stops working, so do you. Learn about our liver health tips, success stories, suppo... Let’s stroll together to change the lives of those who are suffering from liver disease!
Ad format Image Image Image
Categories Nonprofit Organization Nonprofit Organization Nonprofit Organization
Duration 1 days 26 days 1 days
Like 19 9 22

Canadian Liver Foundation Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Canadian Liver Foundation” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Canadian Liver Foundation” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Canadian Liver Foundation” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 2019 Edmonton Stroll for Liver Canadian Liver Foundation 2019 Vancouver Stroll for Liver
Ad text  Let’s stroll together to change the lives of those who are suffering from liver disease!  If your liver stops working, so do you. Learn about our liver health tips, success stories, suppo...  Let’s stroll together to change the lives of those who are suffering from liver disease!
Ad type  other  other  other
Ad word count 88  118  88

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Canadian Liver Foundation”, the text type used is other to obtain the best ad performance. “Canadian Liver Foundation” can use this copy style more. On the other hand, “Canadian Liver Foundation” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Canadian Liver Foundation” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Canadian Liver Foundation” are:BUY_TICKETS,LIKE_PAGE,BUY_TICKETS.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BUY_TICKETS” help “Canadian Liver Foundation” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Canadian Liver Foundation” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Canadian Liver Foundation” top 3 ads schedules are: 1 days,26 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Canadian Liver Foundation”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Canadian Liver Foundation” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Canadian Liver Foundation” ad case study report

If you want to check the best ad case study of other advertisers related to “Canadian Liver Foundation”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Canadian Liver Foundation”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.