Award-winning Case Study For Canadian Armed Forces By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Canadian Armed Forces”, or large enterprises, they have established a Facebook page for advertising and promotion. “Canadian Armed Forces” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Canadian Armed Forces” through the method of adspy!

Canadian Armed Forces Facebook ad Introduction by ad spy method

“Canadian Armed Forces” introduction:Official Canadian Armed Forces Facebook page.

“Canadian Armed Forces” Facebook ads last run:2020-01-24 19:59:27

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Canadian Armed Forces” ads data to help “Canadian Armed Forces” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Canadian Armed Forces”. In this report, we analyze in detail the best ad cases of “Canadian Armed Forces”.

Canadian Armed Forces Top3 Ads Case Study:

Advertisers Canadian Armed Forces Canadian Armed Forces Canadian Armed Forces
Ad title Start your application The CAF is hiring! The CAF is hiring!
Ad text The Canadian Armed Forces is now accepting applications for this job. Become a Naval Combat Information Operator and develop skills in surveillance at sea. Keep our troops in good health wherever duty calls as a Medical Officer.
Ad format Image Image Image
Categories other other other
Duration 62 days 1 days 1 days
Like 1802 344 699

Canadian Armed Forces Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Canadian Armed Forces” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Canadian Armed Forces” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Canadian Armed Forces” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Start your application The CAF is hiring! The CAF is hiring!
Ad text  The Canadian Armed Forces is now accepting applications for this job.  Become a Naval Combat Information Operator and develop skills in surveillance at sea.  Keep our troops in good health wherever duty calls as a Medical Officer.
Ad type  other  other  other
Ad word count 69  85  72

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Canadian Armed Forces”, the text type used is other to obtain the best ad performance. “Canadian Armed Forces” can use this copy style more. On the other hand, “Canadian Armed Forces” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Canadian Armed Forces” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Canadian Armed Forces” are:APPLY_NOW,APPLY_NOW,APPLY_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “APPLY_NOW” help “Canadian Armed Forces” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Canadian Armed Forces” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Canadian Armed Forces” top 3 ads schedules are: 62 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Canadian Armed Forces”‘s top 1 ad duration is 62 days. Every advertisement has a life cycle.
“Canadian Armed Forces” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Canadian Armed Forces” ad case study report

If you want to check the best ad case study of other advertisers related to “Canadian Armed Forces”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Canadian Armed Forces”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.