Award-winning Case Study For Camp America By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Camp America”, or large enterprises, they have established a Facebook page for advertising and promotion. “Camp America” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Camp America” through the method of adspy!

Camp America Facebook ad Introduction by ad spy method

“Camp America” introduction:Established in 1969, we are the original providers of summer camp experiences! There's only one Camp America, so trust us to make your summer AMAZING! Do i

“Camp America” Facebook ads last run:2020-02-24 19:00:14

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Camp America” ads data to help “Camp America” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Camp America”. In this report, we analyze in detail the best ad cases of “Camp America”.

Camp America Top3 Ads Case Study:

Advertisers Camp America Camp America Camp America
Ad title An Adventure Like No Other! COMPETITION!! WIN YOUR FEES! Vive un verano diferente con Camp America
Ad text Get away this summer and have an adventure like no other! Spend up to 9 weeks working and living ... COMPETITION!!! Want to go to camp for free? We are giving one lucky winner the chance to win thei... ¿Qué planes tienes para el 2019? ¿Te gustaría trabajar en un campamento de verano y viajar por to...
Ad format Video Video Video
Categories other Youth Organization Youth Organization
Duration 1 days 5 days 8 days
Like 0 143 11

Camp America Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Camp America” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Camp America” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Camp America” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title An Adventure Like No Other! COMPETITION!! WIN YOUR FEES! Vive un verano diferente con Camp America
Ad text  Get away this summer and have an adventure like no other! Spend up to 9 weeks working and living ...  COMPETITION!!! Want to go to camp for free? We are giving one lucky winner the chance to win thei...  ¿Qué planes tienes para el 2019? ¿Te gustaría trabajar en un campamento de verano y viajar por to...
Ad type  other  other  other
Ad word count 189  245  115

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Camp America”, the text type used is other to obtain the best ad performance. “Camp America” can use this copy style more. On the other hand, “Camp America” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Camp America” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Camp America” are:LEARN_MORE,N/A,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Camp America” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Camp America” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Camp America” top 3 ads schedules are: 1 days,5 days, and 8 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Camp America”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Camp America” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Camp America” ad case study report

If you want to check the best ad case study of other advertisers related to “Camp America”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Camp America”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.