Award-winning Case Study For Cambridge Assessment English By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Cambridge Assessment English”, or large enterprises, they have established a Facebook page for advertising and promotion. “Cambridge Assessment English” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Cambridge Assessment English” through the method of adspy!

Cambridge Assessment English Facebook ad Introduction by ad spy method

“Cambridge Assessment English” introduction:We are Cambridge Assessment English. Part of the University of Cambridge, we help millions of people learn English and prove their skills to the world.

“Cambridge Assessment English” Facebook ads last run:2020-01-24 18:25:06

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Cambridge Assessment English” ads data to help “Cambridge Assessment English” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Cambridge Assessment English”. In this report, we analyze in detail the best ad cases of “Cambridge Assessment English”.

Cambridge Assessment English Top3 Ads Case Study:

 1st2nd3rd
Advertisers Cambridge Assessment English Cambridge Assessment English Cambridge Assessment English
Ad title Aidez vos élèves à progresser. Préparez aux examens Cambridge English Progression étape par étape.
Ad text Ressources pédagogiques gratuites pour professeurs d'anglais. Motivez vos élèves à apprendre l'anglais et à prouver leur niveau! Aidez vos élèves à progresser en anglais avec les certifications Cambridge English.
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 100 36 17

Cambridge Assessment English Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Cambridge Assessment English” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Cambridge Assessment English” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Cambridge Assessment English” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Aidez vos élèves à progresser. Préparez aux examens Cambridge English Progression étape par étape.
Ad text  Ressources pédagogiques gratuites pour professeurs d'anglais.  Motivez vos élèves à apprendre l'anglais et à prouver leur niveau!  Aidez vos élèves à progresser en anglais avec les certifications Cambridge English.
Ad type  other  other  other
Ad word count 61  66  83

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Cambridge Assessment English”, the text type used is other to obtain the best ad performance. “Cambridge Assessment English” can use this copy style more. On the other hand, “Cambridge Assessment English” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Cambridge Assessment English” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Cambridge Assessment English” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Cambridge Assessment English” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Cambridge Assessment English” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Cambridge Assessment English” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Cambridge Assessment English”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Cambridge Assessment English” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Cambridge Assessment English” ad case study report

If you want to check the best ad case study of other advertisers related to “Cambridge Assessment English”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Cambridge Assessment English”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.