Award-winning Case Study For Calvin Klein By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Calvin Klein”, or large enterprises, they have established a Facebook page for advertising and promotion. “Calvin Klein” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Calvin Klein” through the method of adspy!

Calvin Klein Facebook ad Introduction by ad spy method

“Calvin Klein” introduction:세계적인 라이프스타일 브랜드 캘빈클라인은 보다 자연스럽고 과장되지 않은 아름다움을 유지하면서도 현대적이고 세련된 스타일의 대명사입니다.

“Calvin Klein” Facebook ads last run:2020-02-17 07:36:40

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Calvin Klein” ads data to help “Calvin Klein” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Calvin Klein”. In this report, we analyze in detail the best ad cases of “Calvin Klein”.

Calvin Klein Top3 Ads Case Study:

 1st2nd3rd
Advertisers Calvin Klein Calvin Klein Calvin Klein
Ad title CK One 지금 쇼핑하기 The Eyewear Edit
Ad text 시대를 초월한 선구자 #CKONE 을 리미티드 CK ONE GOLD & CK ONE COLLECTOR'S EDITION으로 만나보세요 연초는 캘빈클라인과 함께. 사랑하는 사람을 위한 특별한 선물, 캘빈클라인에서 구매해보세요. 과감한 스타일의 새로운 선글라스와 함께 여름을 준비하세요.
CTA type SHOP_NOW LEARN_MORE SHOP_NOW
Ad format Image Video Image
Categories other other Clothing (Brand)
Duration 1 days 1 days 1 days
Like 233 143 7

Calvin Klein Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Calvin Klein” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Calvin Klein” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Calvin Klein” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title CK One 지금 쇼핑하기 The Eyewear Edit
Ad text  시대를 초월한 선구자 #CKONE 을 리미티드 CK ONE GOLD & CK ONE COLLECTOR'S EDITION으로 만나보세요  연초는 캘빈클라인과 함께. 사랑하는 사람을 위한 특별한 선물, 캘빈클라인에서 구매해보세요.  과감한 스타일의 새로운 선글라스와 함께 여름을 준비하세요.
Ad type  other  other  other
Ad word count 74  50  32

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Calvin Klein”, the text type used is other to obtain the best ad performance. “Calvin Klein” can use this copy style more. On the other hand, “Calvin Klein” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Calvin Klein” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Calvin Klein” are:SHOP_NOW,LEARN_MORE,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Calvin Klein” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Calvin Klein” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Calvin Klein” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Calvin Klein”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Calvin Klein” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Calvin Klein” ad case study report

If you want to check the best ad case study of other advertisers related to “Calvin Klein”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Calvin Klein”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.