Award-winning Case Study For Calm - Yoga, Pilates & Mindfulness Studio By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Calm - Yoga, Pilates & Mindfulness Studio”, or large enterprises, they have established a Facebook page for advertising and promotion. “Calm - Yoga, Pilates & Mindfulness Studio” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Calm - Yoga, Pilates & Mindfulness Studio” through the method of adspy!

Calm - Yoga, Pilates & Mindfulness Studio Facebook ad Introduction by ad spy method

“Calm - Yoga, Pilates & Mindfulness Studio” introduction:Calm Yoga Studio is your retreat from the hustle and bustle of day-to-day life. When you feel like you’re stuck on a hamster wheel that doesn’t seem to stop long enough for you to jump off, take the leap and escape the chaos to practise yoga.

“Calm - Yoga, Pilates & Mindfulness Studio” Facebook ads last run:2020-02-17 09:20:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Calm - Yoga, Pilates & Mindfulness Studio” ads data to help “Calm - Yoga, Pilates & Mindfulness Studio” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Calm - Yoga, Pilates & Mindfulness Studio”. In this report, we analyze in detail the best ad cases of “Calm - Yoga, Pilates & Mindfulness Studio”.

Calm - Yoga, Pilates & Mindfulness Studio Top3 Ads Case Study:

 1st2nd3rd
Advertisers Calm - Yoga, Pilates & Mindfulness Studio Calm - Yoga, Pilates & Mindfulness Studio Calm - Yoga, Pilates & Mindfulness Studio
Ad title Calm - YTT - July Yoga! Looking to give something different a try? 5 Days FREE Unlimited Pass Calm - YTT - 2019 - July
Ad text Ready to become a yoga teacher or know anyone that might be interested? Calm 200hr RYT Yoga Tea... Ever thought about giving Yoga a try? At Calm, we have sought to honour both the history of yog... Ready to become a yoga teacher or know anyone that's interested? Calm 200hr RYT Yoga Teacher Tr...
CTA type N/A SIGN_UP N/A
Ad format Video Video Image
Categories Meditation Center Meditation Center Meditation Center
Duration 1 days 1 days 1 days
Like 23 6 23

Calm - Yoga, Pilates & Mindfulness Studio Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Calm - Yoga, Pilates & Mindfulness Studio” top 3 ads are: Video,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Calm - Yoga, Pilates & Mindfulness Studio” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Calm - Yoga, Pilates & Mindfulness Studio” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Calm - YTT - July Yoga! Looking to give something different a try? 5 Days FREE Unlimited Pass Calm - YTT - 2019 - July
Ad text  Ready to become a yoga teacher or know anyone that might be interested? Calm 200hr RYT Yoga Tea...  Ever thought about giving Yoga a try? At Calm, we have sought to honour both the history of yog...  Ready to become a yoga teacher or know anyone that's interested? Calm 200hr RYT Yoga Teacher Tr...
Ad type  other  other  other
Ad word count 868  429  861

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Calm - Yoga, Pilates & Mindfulness Studio”, the text type used is other to obtain the best ad performance. “Calm - Yoga, Pilates & Mindfulness Studio” can use this copy style more. On the other hand, “Calm - Yoga, Pilates & Mindfulness Studio” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Calm - Yoga, Pilates & Mindfulness Studio” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Calm - Yoga, Pilates & Mindfulness Studio” are:N/A,SIGN_UP,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Calm - Yoga, Pilates & Mindfulness Studio” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Calm - Yoga, Pilates & Mindfulness Studio” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Calm - Yoga, Pilates & Mindfulness Studio” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Calm - Yoga, Pilates & Mindfulness Studio”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Calm - Yoga, Pilates & Mindfulness Studio” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Calm - Yoga, Pilates & Mindfulness Studio” ad case study report

If you want to check the best ad case study of other advertisers related to “Calm - Yoga, Pilates & Mindfulness Studio”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Calm - Yoga, Pilates & Mindfulness Studio”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.