Award-winning Case Study For California Pizza By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “California Pizza”, or large enterprises, they have established a Facebook page for advertising and promotion. “California Pizza” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “California Pizza” through the method of adspy!

California Pizza Facebook ad Introduction by ad spy method

“California Pizza” introduction:California Pizza is a symbol of quality and innovation for Pizza lovers. With our Bigger Size and Better Taste, we are proudly serving the Karachi & Lahore

“California Pizza” Facebook ads last run:2020-02-21 15:22:24

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “California Pizza” ads data to help “California Pizza” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “California Pizza”. In this report, we analyze in detail the best ad cases of “California Pizza”.

California Pizza Top3 Ads Case Study:

 1st2nd3rd
Advertisers California Pizza California Pizza California Pizza
Ad title California Pizza - Pizza Deals, Pizza Delivery, Order Pizza Online California Pizza California Pizza
Ad text PSL Deals are live now! Enjoy your yummilicious Pizza with Cricket Craze, Hurry up and Order onli... Classic, Tender, and Crunchy! Introducing the delicious chicken strips, in all the branches in K... California Pizza brings exciting discount on All Online Orders! Flat 20% Off. ORDER NOW!
CTA type N/A MESSAGE_PAGE LIKE_PAGE
Ad format Carousel Image Image
Categories other Fast Food Restaurant Fast Food Restaurant
Duration 1 days 9 days 20 days
Like 242 79 88

California Pizza Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “California Pizza” top 3 ads are: Carousel,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“California Pizza” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “California Pizza” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title California Pizza - Pizza Deals, Pizza Delivery, Order Pizza Online California Pizza California Pizza
Ad text  PSL Deals are live now! Enjoy your yummilicious Pizza with Cricket Craze, Hurry up and Order onli...  Classic, Tender, and Crunchy! Introducing the delicious chicken strips, in all the branches in K...  California Pizza brings exciting discount on All Online Orders! Flat 20% Off. ORDER NOW!
Ad type  other  other  other
Ad word count 264  269  88

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “California Pizza”, the text type used is other to obtain the best ad performance. “California Pizza” can use this copy style more. On the other hand, “California Pizza” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “California Pizza” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “California Pizza” are:N/A,MESSAGE_PAGE,LIKE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “California Pizza” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “California Pizza” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “California Pizza” top 3 ads schedules are: 1 days,9 days, and 20 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “California Pizza”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“California Pizza” should put ads in the best time period, so that ads get the most value in a limited time.

Related “California Pizza” ad case study report

If you want to check the best ad case study of other advertisers related to “California Pizza”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “California Pizza”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.